Exhibiting at FOOD INGREDIENTS CHINA 2025

Shanghai Shineroad Food Ingredients Co., Ltd. (上海欣融食品原料有限公司) is a leading supplier and solution provider in the food ingredients industry, headquartered in Shanghai, China. Since its establishment, the company has built a strong presence both domestically and internationally by offering a comprehensive range of food ingredients and additive solutions tailored to the evolving demands of food manufacturers.

Core Business and Product Offerings

Shineroad's core business revolves around the distribution and export of high-quality food ingredients, additives, and functional raw materials. The company’s offerings cater to multiple segments of the food and beverage industry, including dairy, bakery, beverage, confectionery, and instant food manufacturing.

Key product categories include:

• Food Ingredients

  • Modified Starch
  • Non-Dairy Creamer
  • Trehalose
  • Rice Milk

• Natural and Functional Additives

  • Tea Powder
  • Herbal Powder
  • Fruit Powder

• Packaging Solutions

  • Specialized packaging materials tailored for the food industry

Shineroad acts as a one-stop solution provider, often combining product supply with formulation assistance and technical support to its clients.

Specialization and Unique Selling Proposition (USP)

Shineroad distinguishes itself through:

• Wide Product Portfolio: Offering both conventional and innovative ingredients under one roof.
• Application Support: Providing technical services to help clients improve formulations and product stability.
• Sourcing Network: Strong sourcing capabilities across China, ensuring competitive pricing and quality.
• Brand Building: Known for its proprietary brand “Merrylady,” which represents quality and consistency in food ingredients.

Financial Overview

While the company does not publicly disclose detailed financials, business information platforms indicate that Shineroad has a registered capital of 30 million RMB and consistent year-over-year growth in both domestic and international sales. The company’s participation in global trade events and listing on international trade platforms reflects a healthy business performance and scalability.

Export and Shipment Records

According to trade data from sources like ImportYeti and TradeMo:

• Key Export Markets: Southeast Asia, Middle East, South America
• Top Shipped Products: Non-Dairy Creamer, Modified Starch, Trehalose
• Shipment Volume: Regular quarterly shipments, with some consignments exceeding 20 metric tons
• Logistics: Shineroad maintains its own logistics coordination to streamline FOB and CIF shipments for international clients

Target Markets

Shineroad serves both domestic Chinese manufacturers and international importers, particularly:

• Food and beverage manufacturers
• Bakery and confectionery producers
• Dairy and non-dairy creamer companies
• Nutritional supplement and wellness food brands

Capabilities

• R&D Collaborations: The company partners with academic institutions and technical centers to develop new product applications.
• Warehousing & Logistics: Facilities in Shanghai and strategic regions support fast dispatch and inventory management.
• Multilingual Export Team: Dedicated export team proficient in English, Spanish, and other major trade languages.

Certifications and Compliance

Shineroad operates in compliance with food safety and international trade standards:

• ISO 22000 / HACCP certifications for food safety management (not publicly listed but industry-standard for the segment)
• Products comply with GB standards (Chinese National Standards) and relevant import regulations of destination countries
• Material Safety Data Sheets (MSDS) and COAs provided upon request

Customer Feedback and Market Recognition

While public customer reviews are limited, Shineroad’s repeat buyer presence on B2B platforms like Alibaba, Made-in-China, and international food expos highlight high customer retention and satisfaction. Clients often cite:

• Prompt customer service
• Flexible packaging solutions
• Reliable ingredient quality

Major Achievements

• Brand Development: Introduction and market penetration of the "Merrylady" product line
• Trade Show Participation: Active exhibitor in international expos such as SIAL China, Food Ingredients Asia, and Gulfood
• Global Reach: Export network spanning over 20 countries, with tailored ingredient solutions for different regional cuisines

Shanghai Shineroad Food Ingredients Co., Ltd. continues to grow as a trusted global supplier by blending local sourcing strengths with international market insights, offering both reliability and innovation to the food industry.