Exhibiting at Aahar 2025

About Shadani India Private Limited

Shadani India Private Limited is a leading manufacturer and retailer of premium confectionery and digestive products in India. Established with the vision of offering high-quality, flavorful, and health-conscious products, Shadani has built a strong reputation for its unique range of candies, flavored saunf (fennel seeds), and digestive treats.

Based in New Delhi, India, the company is known for its commitment to innovation, quality, and natural ingredients, making it a preferred brand for both domestic and international markets.

Core Business and Specialization

Shadani India Private Limited specializes in the production and distribution of gourmet confectionery and digestive products, catering to both retail consumers and bulk buyers.

Product Portfolio

• Confectionery:

  • Flavored Candies
  • Herbal Candies
  • Sugar-Free Candies

• Digestive Products:

  • Flavored Saunf (Fennel Seeds)
  • Digestive Churans
  • Mouth Fresheners

Shadani’s product range is crafted using natural ingredients, traditional recipes, and modern processing techniques, ensuring an authentic taste experience.

Market Position and Competitive Edge

Key Strengths

• Premium Ingredients – Use of natural herbs, spices, and organic sweeteners.
• Unique & Traditional Recipes – Blending heritage flavors with modern tastes.
• Health-Conscious Offerings – Providing sugar-free, digestive, and herbal options.
• Strong Distribution Network – Available across retail stores, supermarkets, and online platforms.

Financial Performance

Shadani India Private Limited has witnessed steady revenue growth, attributed to:

• Rising demand for premium confectionery and digestive products.
• Expansion into global markets, including exports to Asia, Europe, and the Middle East.
• E-commerce partnerships contributing to increased direct-to-consumer sales.

Growth and Expansion

Shadani is actively expanding its reach in the international market through:

• New product launches in the herbal and organic candy segments.
• Increasing export operations to North America and Europe.
• Collaborations with leading e-commerce platforms for global sales.

Target Market

Shadani India Private Limited serves a diverse clientele, including:

• Retail Consumers – Seeking high-quality, flavorful digestive and confectionery products.
• Supermarkets & Grocery Stores – Stocking premium mouth fresheners and candies.
• E-commerce Buyers – Offering online shopping convenience via major platforms.
• Export Markets – Supplying international retailers with authentic Indian confectionery.

Certifications and Compliance

Shadani ensures strict adherence to food safety standards, maintaining:

• FSSAI Certification – Complying with India’s food safety and hygiene regulations.
• ISO 9001:2015 – Ensuring quality control in manufacturing.
• Eco-Friendly Packaging – Commitment to sustainable and recyclable packaging.

Customer Testimonials

"Unique & Flavorful Candies"

"Shadani’s herbal candies are delicious and refreshing! The quality and taste are unmatched."
— Retail Customer, Mumbai

"Perfect Digestive Treats"

"Their flavored saunf and churans are a must-have after meals. They are great for digestion and taste amazing!"
— Restaurant Owner, New Delhi

Achievements and Recognition

• Recognized as a Leading Manufacturer of Confectionery & Digestive Products.
• Expanded Export Operations, supplying to 10+ international markets.
• Awarded for Innovation in Traditional Indian Sweets & Mouth Fresheners.
• Consistently Rated 4.5+ Stars by customers for taste and quality.

Conclusion

Shadani India Private Limited continues to be a pioneer in the confectionery and digestive industry, offering high-quality, natural, and flavorful products. With a commitment to innovation, authenticity, and global expansion, Shadani is set to become a household name in premium sweets and digestives worldwide.