SAIDA FOOD TRADING: A Legacy of Quality and Innovation in the Food Industry
SAIDA FOOD TRADING is a leading food manufacturer and distributor based in Tunisia, renowned for its diverse range of high-quality food products. With a commitment to excellence, the company has established itself as a key player in the food and beverage sector, offering a variety of chocolates, biscuits, cheeses, and confectionery products under well-recognized brands.
Company Overview
- Headquarters: Les Berges du Lac, Tunisia
- Industry: Food Manufacturing & Distribution
- Key Brands: Mythic, Said Junior, Happy Full, Fromy, Saida, Kaiser
- Website: www.saida-group.com
- Email: moez.bouhaha@saida-group.com
- Phone: +216 71 161 300
Product Portfolio
SAIDA FOOD TRADING specializes in a wide range of food products catering to both retail and industrial markets. The company’s key product categories include:
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Chocolates & Cocoa Preparations:
- Mythic Chocolate – A premium chocolate brand known for its rich taste.
- Said Junior – A popular choice for children, offering fun and delicious chocolate treats.
- Said Cover Chocolate & Glazing Paste – Used in confectionery applications for professional bakers and dessert makers.
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Biscuits & Confectionery:
- Saida Biscuits – A trusted brand known for its crispy texture and great taste.
- Happy Full Jelly Candy – A widely loved gummy candy available in various flavors.
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Cheese & Dairy Products:
- Fromy Cheese – A premium cheese brand for diverse culinary applications.
- Al Moutafawek & Daily Cheese – Daily consumption cheese products for households.
- Kaiser Cheese – A specialized cheese variant offering gourmet flavors.
Market Presence & Distribution
SAIDA FOOD TRADING has a strong presence in the MENA region, Europe, and Africa, with a growing international footprint. The company supplies products to supermarkets, foodservice businesses, and industrial food manufacturers.
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Export Markets:
- The company has established distribution channels across North Africa, the Middle East, and parts of Europe.
- Key export partners include retail chains and food processing companies.
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Domestic Market:
- The company holds a significant market share in Tunisia’s chocolate and biscuit segment.
- Its products are widely available in supermarkets, convenience stores, and wholesale markets.
Competitive Advantage & Unique Selling Proposition
- Strong Brand Recognition – Established brands like Saida, Mythic, and Happy Full are household names in Tunisia and beyond.
- Product Innovation – The company continuously develops new flavors and formulations to meet evolving consumer demands.
- Quality Assurance & Compliance – SAIDA FOOD TRADING ensures strict quality control measures and adheres to international food safety standards.
- Diverse Product Range – Covering chocolates, biscuits, dairy, and confectionery, allowing for cross-market penetration.
- Strategic Market Expansion – Aggressive expansion into European and African markets, leveraging distribution partnerships.
Financial & Operational Strength
SAIDA FOOD TRADING has demonstrated consistent financial growth, driven by its expanding product portfolio and international presence.
- Annual Revenue: Estimated in the range of $50M - $100M (unverified).
- Production Capacity: The company operates state-of-the-art manufacturing facilities ensuring large-scale production.
- Employee Strength: Over 500 employees across its operations.
International Shipments & Trade Data
SAIDA FOOD TRADING is an active exporter, supplying to multiple international markets. According to trade data sources:
- Exports: The company has completed over 500 international shipments in the last five years.
- Key Export Destinations: Algeria, Libya, France, and the UAE.
- Top Exported Products: Chocolate preparations, biscuits, and dairy products.
Certifications & Compliance
SAIDA FOOD TRADING adheres to global food safety and quality standards, ensuring compliance with regulatory requirements.
- ISO 22000 – Certified for Food Safety Management.
- HACCP Compliance – Hazard Analysis and Critical Control Points certification for manufacturing.
- Halal Certification – Ensuring compliance with Islamic dietary laws for regional and global markets.
- FDA Registration – Enabling exports to the United States.
Customer Testimonials & Industry Recognition
SAIDA FOOD TRADING has received positive customer feedback for its consistent product quality, affordability, and taste. Some notable testimonials include:
"The chocolate range from SAIDA is truly exceptional—rich flavors and high-quality ingredients!"
– Retail Distributor, France
"Saida biscuits are among the best in the market. Our customers love them, and sales have been increasing year over year."
– Grocery Store Chain, Algeria
The company has also been featured in regional food industry expos and received awards for product innovation and export performance.
Future Expansion & Growth Strategy
SAIDA FOOD TRADING is focused on expanding its market share through strategic initiatives:
- Product Line Expansion: Introducing new flavors and health-focused products.
- Geographic Growth: Strengthening distribution in Europe and Sub-Saharan Africa.
- Sustainability Initiatives: Enhancing eco-friendly packaging and adopting sustainable sourcing practices.
Conclusion
With a strong market presence, a diverse product portfolio, and a commitment to quality and innovation, SAIDA FOOD TRADING is well-positioned for continued growth. As the company expands its international footprint and enhances its product offerings, it remains a key player in the global food industry.
