Founded in Melbourne, Australia, Rumble Coffee Roasters has emerged as a progressive force in specialty coffee, blending high-quality coffee roasting with a commitment to transparency and sustainability. Established by a team of seasoned hospitality professionals, Rumble Coffee has built its reputation on ethical sourcing, direct trade relationships, and a deep-rooted passion for educating customers and elevating café experiences.
Core Business and Offerings
Rumble Coffee Roasters operates as a wholesale specialty coffee roaster with a significant emphasis on direct-to-consumer retail and café consulting services. The company supplies a comprehensive range of:
- Espresso Blends: Notably the Shadow Boxer, Haymaker, Midnight Marauder, and Street Fighter—carefully developed to cater to varying flavor profiles and brewing methods.
- Filter Blends: Including the popular Sweet Science Filter Blend, designed for nuanced filter extractions.
- Single Origins: Sourced from Ethiopia, Rwanda, and other origins, such as the Ethiopia Arsi Meraro and Rwanda Ruli Anaerobic, showcasing transparency in sourcing and roasting.
- Coffee Pods: Specialty-grade coffee in convenient Nespresso-compatible pods.
- Decaf Offerings: Specialty decaf without compromising flavor integrity.
- Coffee Equipment and Accessories: Partnering with leading brands like Moccamaster, Acaia, and Breville to offer grinders, brewers, and scales.
- Merchandise and Brew Kits: Apparel and curated home-brewing kits to complement their retail portfolio.
Specialisation and Core USP
Rumble Coffee's core USP lies in its Transparency Project—a company-wide initiative to publicly disclose the green coffee prices they pay to producers. Their model supports long-term sustainable relationships, evidenced by partnerships with producers such as Faustin Ribilimana in Rwanda and stations in Ethiopia's Refisa and Arsi Meraro regions.
Key differentiators include:
- Full Supply Chain Transparency – Rumble lists the price paid to producers and the FOB prices, offering unmatched openness in coffee trading.
- Sustainability Ethos – Certified carbon neutral, with proactive efforts toward reducing their environmental impact.
- Café Consulting Services – Expert services for café startups, including equipment procurement, workflow design, and barista training.
Financial Strength and Performance
While detailed financial statements are not publicly disclosed, the company has demonstrated consistent growth across its e-commerce and wholesale channels. Rumble Coffee’s direct-to-consumer arm experienced significant growth post-2020 due to increased demand for premium home brewing solutions.
Key financial and operational highlights:
- Retail Growth: Expanded product lines and coffee subscriptions significantly post-COVID-19.
- Wholesale Expansion: Supplies a growing network of independent cafés across Australia.
- Facility Investment: Operates a purpose-built roastery in Kensington, Melbourne, indicating reinvestment into infrastructure and scalability.
International Shipments and Trade Records
According to trade insights from platforms like ImportYeti and Tradewheel, Rumble Coffee Roasters maintains moderate but consistent international shipments, primarily to:
- New Zealand
- Singapore
- United Kingdom
- United States (selective B2B retail partners)
Exports consist mainly of roasted blends and single-origin coffee bags. Due to the premium nature of its offerings, volume is lower but value per shipment remains high.
Target Market
Rumble Coffee Roasters targets:
- Cafés and hospitality businesses seeking quality, reliability, and transparency.
- Home brewers and coffee enthusiasts demanding specialty-grade beans, clear traceability, and brewing education.
- Eco-conscious consumers aligning with ethical and sustainable business practices.
Capabilities
- In-house Roasting Facility: Advanced equipment with profile-based roasting precision.
- Team Expertise: Founders and key team members have decades of experience in coffee and hospitality sectors.
- Barista Training & Support: Offering full café setup assistance including bar flow optimization and ongoing training.
- Subscription & Retail Logistics: Scalable fulfillment infrastructure supports nationwide delivery and recurring subscriptions.
Certifications and Compliance
- Carbon Neutral Certification: Actively measures, reduces, and offsets its carbon emissions.
- Transparency Certification: Voluntarily adheres to publishing producer payment records as part of its ethical transparency model.
- Direct Trade & Ethical Sourcing: Maintains relationships with origin producers through direct trade arrangements, verified via producer transparency sheets.
Customer Testimonials
"Rumble Coffee has been a game-changer for our café. Their transparency and support helped us build trust with our own customers."
— Owner, Independent Café Partner, Melbourne
"Love the consistency of the Shadow Boxer blend. It's smooth, strong, and makes every morning better!"
— Verified Customer Review from rumblecoffee.com.au
Achievements and Milestones
- 10-Year Anniversary celebrated in 2024, reflecting a decade of commitment to specialty coffee and innovation.
- Featured in Broadsheet and Sprudge for excellence in roasting and ethical sourcing.
- YouTube Engagement: Educational videos and behind-the-scenes content that demystifies the roasting process, with videos like “How Coffee is Made: Inside Coffee Roasting” attracting strong interest from enthusiasts.
Rumble Coffee Roasters continues to influence Australia’s specialty coffee scene by driving change in transparency, sustainability, and product excellence—making it a preferred partner for both wholesale and retail coffee buyers globally.
