Exhibiting at VIV Asia 2025

Royal Pas Reform, headquartered in Zeddam, Netherlands, is a globally recognized leader in integrated hatchery solutions. With over 100 years of expertise since its establishment in 1919, Royal Pas Reform has been at the forefront of developing innovative systems that enhance hatchery productivity, chick quality, and operational efficiency. The company’s solutions are widely adopted by hatcheries around the world, contributing to improved hatchability, uniformity, and animal welfare.

Core Business

Royal Pas Reform specializes in designing, manufacturing, and supplying state-of-the-art hatchery equipment and systems. The company’s comprehensive range of solutions is built upon advanced technologies and a deep understanding of the poultry industry’s evolving needs. By providing integrated, data-driven solutions, Royal Pas Reform aims to optimize every stage of the hatching process, from egg handling to post-hatch feeding.

Product and Service Offerings

Royal Pas Reform offers a wide array of products and services, categorized into the following segments:

1. Integrated Hatchery Solutions

   • End-to-end solutions for egg handling, incubation, hatching, and chick handling.
   • Tailored systems designed to optimize hatchability and chick uniformity.
   • Smart data integration for enhanced monitoring and control.

2. SmartPro™ Incubation Systems

   • Single-stage incubators that provide optimal environmental conditions for embryo development.
   • Adaptive control systems for precise temperature, humidity, and CO2 regulation.
   • Proven to enhance chick quality and uniformity, with improved hatchability rates.

3. SmartVac™ In-ovo Vaccination and Nutrition System

   • Innovative technology allowing in-ovo vaccination and nutrient delivery.
   • Ensures early protection against diseases and promotes chick health from the moment of hatching.

4. SmartStart™ Post-Hatch Feeding Solutions

   • Revolutionary approach providing early feeding and hydration to chicks directly after hatching.
   • Reduces stress, improves gut development, and enhances overall chick viability.

5. SmartSense™ NF (Next-Generation Incubation)

   • Data-driven incubators designed with adaptive control technology.
   • Monitors and adjusts environmental conditions to ensure optimal incubation results.
   • Provides real-time data analytics for performance optimization.

Specialization and Core USP

Royal Pas Reform’s unique selling proposition lies in its SmartPro™ incubation technology and the integration of SmartSense™ systems, which offer exceptional control over incubation conditions. The company’s SmartVac™ and SmartStart™ solutions provide a holistic approach to improving chick health and productivity from the earliest stages. Its commitment to innovation and technological advancements sets it apart from competitors in the hatchery equipment industry.

Financials

While specific revenue figures are not disclosed, Royal Pas Reform consistently demonstrates strong financial performance through its international market presence. Its cutting-edge solutions are widely used in more than 100 countries, contributing to substantial revenue generation from Europe, North America, Asia, and the Middle East.

Shipments Data

Based on recent industry reports, Royal Pas Reform's equipment shipments have significantly increased in regions with high poultry production demands. Notable export destinations include China, the United States, Brazil, and Saudi Arabia. Its SmartPro™ incubators and SmartVac™ systems are particularly popular in these markets due to their reliability and innovative features.

Target Market

Royal Pas Reform serves a diverse range of clients, including:

• Commercial hatcheries.
• Integrated poultry producers.
• Breeding companies.
• Agricultural cooperatives.
• Distributors and dealers of poultry equipment.

Capabilities

Royal Pas Reform's manufacturing facilities are equipped with state-of-the-art technology designed to produce high-quality hatchery systems. The company invests heavily in research and development, ensuring its solutions remain at the cutting edge of hatchery technology. Additionally, its strong technical support team provides customers with comprehensive training, installation guidance, and after-sales service.

Certifications and Compliance Records

Royal Pas Reform adheres to ISO 9001:2015 (Quality Management Systems), ensuring consistent product quality and reliability. Its manufacturing processes also comply with international standards for safety, efficiency, and animal welfare.

Customer Testimonials

Customer feedback highlights the reliability and effectiveness of Royal Pas Reform’s SmartPro™ incubators and SmartVac™ systems. Testimonials praise the systems’ ability to enhance chick quality, reduce mortality rates, and streamline hatchery operations. Many clients also commend the company's dedication to providing tailored solutions that meet their specific requirements.

Major Achievements

• Development of the SmartPro™ incubation system, which has become a global benchmark for precision incubation.
• Introduction of the SmartVac™ in-ovo vaccination system, providing early protection and improved health outcomes.
• Launch of the SmartStart™ post-hatch feeding system, revolutionizing early chick nutrition.
• Expansion into over 100 countries, making Royal Pas Reform a leading brand in hatchery technology worldwide.

Royal Pas Reform continues to push the boundaries of hatchery technology, providing advanced, integrated solutions that drive productivity, efficiency, and animal welfare improvements throughout the poultry industry.