About ROENCAR S.L. (Smöoy)
ROENCAR S.L., widely recognized under its brand Smöoy, is a leading manufacturer and franchisor specializing in frozen yogurt, ice cream, smoothies, and desserts. Headquartered in Alcantarilla, Spain, the company has revolutionized the frozen dessert industry with its unique blend of healthy, fat-free, and probiotic-rich frozen yogurt.
Since its inception, Smöoy has expanded its global presence through a successful franchising model, enabling entrepreneurs worldwide to bring high-quality frozen treats to their markets. With a strong emphasis on innovation, product quality, and customer satisfaction, Smöoy continues to be a dominant force in the frozen dessert sector.
Core Business and Product Offerings
Smöoy offers an extensive range of premium frozen dessert products, focusing on health, taste, and variety. The company’s product lineup includes:
1. Frozen Yogurt
- Natural Yogurt: Low-fat and probiotic-rich.
- Chocolate Yogurt: A guilt-free indulgence with rich cocoa flavors.
- Strawberry Yogurt: A refreshing blend of fruit and yogurt.
- Special Flavors: Rotating seasonal and limited-edition flavors.
2. Toppings
- Fresh Fruits: Strawberries, bananas, blueberries, kiwi, and more.
- Crunchy Toppings: Granola, nuts, cookie crumbles, and chocolate chips.
- Sauces: Caramel, chocolate, strawberry, and more.
3. Smoothies
- Fruit-Based Blends: Made with 100% real fruit and yogurt.
- Dairy-Free Options: Catering to lactose-intolerant and vegan consumers.
4. Ice Creams
- Premium Ice Cream Selection: Various flavors crafted for indulgence.
- Customizable Options: Create personalized flavors and toppings.
5. Desserts
- Sundaes: Premium frozen yogurt with layered toppings.
- Waffles & Crepes: Freshly made with Smöoy’s signature toppings.
Smöoy’s innovative approach to frozen desserts allows customers to enjoy guilt-free treats with a focus on health benefits, including probiotics, fat-free options, and gluten-free choices.
Unique Selling Proposition (USP)
- First Functional Frozen Yogurt: Smöoy introduced the first functional frozen yogurt, combining low fat, high fiber, and probiotic benefits.
- Premium Ingredients: Uses real fruit, high-quality dairy, and natural ingredients to ensure authentic flavors.
- Customizable Experience: Customers can personalize their frozen yogurt with a wide range of toppings and flavors.
- Health-Focused Offerings: Commitment to healthy, low-fat, and probiotic-rich desserts without compromising taste.
- International Franchise Network: With a strong franchising model, Smöoy has expanded to more than 15 countries.
Financial Strength and Market Reach
Smöoy has demonstrated strong financial growth and a global expansion strategy:
- Annual Revenue: Multi-million-euro turnover, with year-over-year growth.
- International Presence: Active in over 15 countries across Europe, the Middle East, Latin America, and Asia.
- Franchise Expansion: More than 150 franchise outlets worldwide, with continuous growth.
- Production Capacity: State-of-the-art manufacturing facilities ensuring high-volume production and quality control.
Shipment and Export Data
- Global Supply Chain: Ensures smooth delivery of frozen yogurt bases, toppings, and ingredients to international franchisees.
- Efficient Logistics & Distribution: Smöoy maintains cold-chain logistics to preserve product freshness and quality.
- Strong European Market Penetration: Leading brand in Spain and expanding across France, Portugal, Italy, and Germany.
Certifications and Compliance
Smöoy adheres to the highest food safety and quality standards, maintaining multiple certifications:
- ISO 22000:2018 Certification – Ensuring food safety management.
- HACCP (Hazard Analysis and Critical Control Points) – Strict adherence to food safety protocols.
- FDA (Food and Drug Administration) Compliance – Ensuring global export capability.
- Halal Certification – Catering to Middle Eastern and Muslim-majority markets.
- EU Organic Compliance – Using natural ingredients and sustainable sourcing.
Customer Testimonials
- "Smöoy is the best frozen yogurt brand we have worked with. The variety and quality set them apart from competitors." – Franchise Partner, UAE
- "Our customers love Smöoy because it offers a healthy yet delicious dessert option. Their innovation in flavors keeps our sales strong." – Retail Partner, Spain
- "The international franchising support provided by Smöoy is exceptional. It helped us successfully launch in our local market." – Franchisee, Mexico
Achievements and Industry Recognition
- Recognized as a leading frozen yogurt brand in Europe, with a dominant presence in Spain and global markets.
- Awarded for Innovation in Frozen Desserts, focusing on functional and probiotic-rich frozen yogurt.
- Strong Franchise Growth, ranking among the fastest-growing international frozen dessert franchises.
- Participation in major international food exhibitions, including Gulfood, Anuga, and SIAL.
Franchise Opportunities
Smöoy offers an attractive franchise model for entrepreneurs looking to enter the frozen dessert industry. The franchise package includes:
- Comprehensive Training & Support
- Turnkey Store Setup & Branding
- Exclusive Product Supply & Recipes
- Marketing & Advertising Assistance
- Profitable & Scalable Business Model
For more details, Smöoy provides a dedicated franchise brochure and business consultation services.
Conclusion
ROENCAR S.L., under its Smöoy brand, is a global leader in frozen yogurt and desserts, known for its health-focused approach, premium quality, and strong franchise model. With a growing international presence, innovative product offerings, and a commitment to customer satisfaction, Smöoy remains a top choice for frozen dessert enthusiasts and business investors alike.
Through continuous innovation, sustainability initiatives, and strategic global expansion, Smöoy is well-positioned to dominate the frozen dessert industry worldwide.
