About PT. Sinar Sosro
PT. Sinar Sosro is Indonesia’s leading beverage manufacturer, specializing in ready-to-drink teas, packaged tea bags, and bottled water. Established in Bekasi, Indonesia, the company is widely known for its iconic brand, Teh Botol Sosro, which became the first bottled ready-to-drink tea in the world. With a commitment to high-quality tea production, innovation, and sustainability, PT. Sinar Sosro has built a strong presence in both domestic and international markets.
With decades of experience in tea processing and beverage manufacturing, PT. Sinar Sosro continuously expands its market reach by leveraging advanced technology, premium tea sourcing, and strong distribution channels. The company operates under Gunung Slamat Group, ensuring high standards of tea cultivation, processing, and packaging.
Core Business and Specialization
PT. Sinar Sosro is focused on the production, marketing, and global distribution of tea-based beverages and packaged drinking water. The company maintains high industry standards, rigorous quality control, and sustainable sourcing to provide healthy and refreshing drinks to consumers worldwide.
Key Strengths
- Pioneer in Bottled Ready-to-Drink Tea – Creator of Teh Botol Sosro, the world’s first bottled tea brand.
- Diverse Product Portfolio – Offering RTD teas, tea bags, and mineral water.
- Strong Export Market Presence – Distributing products across Asia, the Middle East, North America, and Europe.
- Advanced Tea Processing Technology – Ensuring high-quality tea flavors and natural ingredients.
- Sustainable & Ethical Sourcing – Committed to eco-friendly tea farming and production practices.
Product Portfolio
Ready-to-Drink Teas
- Teh Botol Sosro – The iconic sweetened jasmine tea, available in PET bottles, tetra packs, and glass bottles.
- Fruit Tea Sosro – A fruit-infused tea beverage with flavors such as apple, guava, and blackcurrant.
- S-Tee – A lemon-flavored tea drink for a refreshing taste.
- TEBS – A carbonated tea-based soft drink, offering a unique fizzy experience.
Tea Bags
- Teh Celup Sosro – Premium black and green tea bags, crafted from high-quality Gunung Slamat tea leaves.
- Teh Poci – Traditional Indonesian tea bags, known for strong flavors and deep aroma.
Bottled Water
- Prim-A – Purified mineral water sourced from natural spring sources.
Market Presence and Export Strength
PT. Sinar Sosro has a strong foothold in international markets, exporting its signature ready-to-drink teas and packaged tea products to over 30 countries worldwide.
Key Export Markets
- Southeast Asia – Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines.
- East Asia – China, Japan, South Korea, Taiwan.
- Middle East – UAE, Saudi Arabia, Qatar, Oman.
- Europe – Germany, Netherlands, United Kingdom, France.
- North America – United States, Canada.
With a robust global distribution network and export logistics expertise, PT. Sinar Sosro ensures timely delivery and availability of its tea and beverage products worldwide.
Quality Certifications and Compliance
PT. Sinar Sosro adheres to strict food safety and regulatory standards, holding multiple international certifications:
- HACCP (Hazard Analysis and Critical Control Points) Certified – Ensuring safe and hygienic beverage production.
- ISO 22000 (Food Safety Management System) Certified – Meeting global food safety regulations.
- Halal Certification – Certified by Majelis Ulama Indonesia (MUI).
- FDA (U.S. Food and Drug Administration) Compliance – Approved for North American market exports.
- BPOM (Indonesian Food and Drug Authority) Certification – Ensuring local food safety compliance.
These certifications reinforce PT. Sinar Sosro’s dedication to providing high-quality, safe, and sustainable beverages.
Competitive Advantage
PT. Sinar Sosro differentiates itself from competitors through:
- Strong Brand Equity – Teh Botol Sosro is a household name in Indonesia and a leading RTD tea brand globally.
- Innovative Beverage Offerings – Developing new tea-based beverages to match evolving consumer preferences.
- Premium Tea Leaf Sourcing – Utilizing high-quality jasmine and black tea from Gunung Slamat plantations.
- Advanced Production & Packaging – Implementing cutting-edge bottling and processing technology.
- Sustainable Business Practices – Actively reducing carbon footprint through eco-friendly packaging and energy-efficient production.
Production and Supply Chain Capabilities
The company operates modern production plants equipped with automated tea brewing, bottling, and packaging lines, ensuring:
- High-Speed RTD Tea Processing – Maintaining freshness and natural tea flavor.
- Cold Storage & Warehousing Facilities – Optimizing inventory and supply chain management.
- Strategic Supplier Partnerships – Ensuring sustainable and ethical sourcing of tea leaves.
- Efficient Global Logistics & Distribution – Enabling timely and widespread product availability.
Shipment and Logistics
With a robust logistics network, PT. Sinar Sosro ensures efficient worldwide distribution, offering:
- Bulk Order Fulfillment – Serving wholesalers, supermarkets, and foodservice providers.
- Private Label & OEM Services – Providing customized beverage branding solutions.
- Optimized Freight & Shipping Solutions – Partnering with major logistics companies for seamless global distribution.
Sustainability Initiatives
PT. Sinar Sosro is committed to environmentally responsible production and has implemented multiple sustainability initiatives, including:
- Renewable Energy Investments – Installing solar panels and reducing energy consumption in manufacturing.
- Eco-Friendly Packaging – Using recyclable PET bottles and biodegradable materials.
- Water Conservation Programs – Reducing water waste in tea processing and beverage production.
- Carbon Footprint Reduction – Optimizing transportation routes and energy-efficient production methods.
These sustainability efforts align with global environmental goals, reinforcing PT. Sinar Sosro’s role as an eco-conscious beverage leader.
Customer Testimonials
PT. Sinar Sosro has earned strong consumer loyalty and distributor trust, receiving positive feedback from global clients:
"Teh Botol Sosro is a cultural icon in Indonesia. Its authentic taste and premium quality make it the best-selling bottled tea in our stores." – Retail Chain in Malaysia
"Fruit Tea Sosro and TEBS have been major hits in our market. The demand keeps growing, and their branding is excellent." – Distributor in the Middle East
Key Achievements
- First company in the world to introduce bottled ready-to-drink tea.
- Leading RTD tea brand in Indonesia and one of the top brands in Southeast Asia.
- Successfully exporting to over 30+ countries worldwide.
- Recognition for excellence in beverage manufacturing and food safety standards.
- Continuous investment in research & development for new tea-based drinks and innovations.
Future Growth and Expansion Plans
PT. Sinar Sosro is focused on expanding its market reach, product innovation, and sustainability initiatives, including:
- Expanding into New Markets – Targeting Africa and Latin America as emerging RTD tea markets.
- Developing New Beverage Lines – Innovating functional teas, sugar-free options, and herbal-infused RTD teas.
- Increasing Production Capacity – Investing in new bottling plants and automation technology.
- Enhancing Digital & E-Commerce Growth – Strengthening online sales through global retail platforms.
- Advancing Sustainability Goals – Expanding eco-friendly packaging and carbon reduction initiatives.
With its commitment to quality, innovation, and sustainability, PT. Sinar Sosro remains a dominant force in the global tea and beverage industry.
