PT ABC President Indonesia is a leading Indonesian food and beverage manufacturer, widely recognized for its dominant position in the instant noodles and ready-to-drink beverage market. Headquartered in Jakarta Selatan, the company is a joint venture between PT ABC Central Food Indonesia and Uni-President Enterprises Corporation of Taiwan, combining local market expertise with international standards in manufacturing and product development.
Company Overview
Since its establishment in 1991, PT ABC President Indonesia has steadily evolved into a household name across Indonesia and various global markets. The company's core mission is to deliver high-quality, affordable, and innovative food and beverage products that cater to a wide consumer base, from value-oriented customers to health-conscious millennials.
Core Product Segments
The company's comprehensive product portfolio includes:
-
Instant Noodles:
- Mi ABC Selera Pedas
- Mi ABC Rasa Ayam
- Mi ABC Rasa Soto
- Known for bold flavors tailored to Southeast Asian tastes and consistently ranked among top-selling brands in Indonesia.
-
Ready-to-Drink Beverages:
- Nu Green Tea
- Nu Juice (various fruit flavors)
- Popular among young consumers seeking healthier beverage alternatives.
-
Other Beverages:
- Nu Milk Tea
- Nu Coffee
- Developed to compete in the fast-growing RTD milk tea and coffee segments.
Market Reach and Export Activity
PT ABC President Indonesia has built a strong international footprint:
- Exporting to over 50 countries, including key markets in Asia, the Middle East, Africa, and Europe.
- Strong distribution channels in Malaysia, Philippines, Saudi Arabia, Egypt, Nigeria, and UK.
- According to trade analytics:
- Over 3,800+ export shipments over the past 10 years.
- Estimated annual export turnover: USD 25–30 million.
- Top exported products: Mi ABC Selera Pedas and Nu Green Tea.
Manufacturing Capabilities
The company operates state-of-the-art production facilities in Karawang and Jakarta:
- Fully automated processing lines for noodles and beverages.
- In-house R&D labs dedicated to flavor innovation and shelf-life enhancement.
- Monthly capacity exceeding:
- 30 million packs of instant noodles
- 15 million units of bottled beverages
Certifications and Quality Assurance
PT ABC President Indonesia maintains global compliance through the following certifications:
- ISO 9001: Quality Management System
- ISO 22000: Food Safety Management
- HACCP: Food Safety Compliance
- Halal Certification from the Indonesian Ulema Council (MUI)
- BPOM (Indonesian FDA) approval for all products
These certifications assure international partners of the company’s commitment to quality and regulatory adherence.
Brand Architecture and Positioning
- Mi ABC: One of Indonesia’s top 3 instant noodle brands.
- Nu Series (Tea, Juice, Milk Tea, Coffee): Positioned for urban youth and emerging health-conscious markets.
Marketing strategies include:
- Television and digital advertising campaigns.
- Endorsements by top Indonesian celebrities and influencers.
- Promotions during Ramadan and other cultural events.
Leadership and Operations
The company is managed under the leadership of Benny Santoso, who brings decades of experience in FMCG strategy and operations. The executive team includes specialists in export logistics, compliance, innovation, and regional market development.
Digital and Media Presence
PT ABC President Indonesia has:
- An official website with detailed product listings and export facilitation.
- Active LinkedIn and Instagram presence to showcase CSR activities, product promotions, and corporate news.
- Multiple product and factory videos hosted on YouTube to support distributor onboarding and consumer engagement.
Awards and Recognition
- Top Brand Award for Mi ABC (multiple years)
- Indonesia Most Admired Companies (IMAC) in the food and beverage category
- Recipient of Primaniyarta Export Award for consistent contribution to Indonesian exports
Customer Feedback and B2B Relations
Distributors and retailers globally cite:
- Reliable lead times and consistent product quality
- High consumer repeat purchase rates
- Efficient documentation and regulatory compliance for importing
PT ABC President Indonesia remains one of Southeast Asia’s most formidable food and beverage exporters, with a proven track record of innovation, scalability, and global brand resonance.
