Exhibiting at Gulfood 2025

Pizzoli S.p.A. – Italy’s Leading Potato Specialist

Pizzoli S.p.A. is a premier Italian food company specializing in potato cultivation, processing, and distribution. Founded in 1926, the company has established itself as a leader in the Italian frozen and fresh potato market, leveraging over 95 years of experience in sustainable agriculture, advanced processing technology, and consumer-focused product innovation.

Core Business and Specialization

Pizzoli operates as a vertically integrated company with expertise in:

• Frozen Potato Products – French fries, potato wedges, and innovative air-fryer-ready products.
• Fresh Table Potatoes – High-quality yellow-flesh, red-skin, and early-harvest potatoes.
• Potato-Based Appetizers – Breaded mozzarella bites, onion rings, and zucchini flowers.
• Mashed Potatoes & Gnocchi – Traditional and ready-to-cook Italian-style products.

With a strong emphasis on sustainability, Pizzoli integrates environmentally friendly farming practices such as drip irrigation, CO₂ reduction strategies, and zero-waste production methods.

Market Position and Financials

As one of Italy’s most recognized potato brands, Pizzoli maintains a dominant market share in both retail and foodservice segments. The company has reported consistent growth in revenue and profitability, thanks to its robust supply chain, automated logistics, and extensive distribution across Italy and Europe.

Key Financial Highlights:

• Revenue: Estimated at €100+ million annually.
• Production Capacity: Over 100,000 tons of potatoes processed yearly.
• Export Markets: Primarily Italy, with significant distribution in France, Germany, and other European markets.

Certifications & Compliance

Pizzoli maintains strict quality and food safety standards, holding key certifications such as:

• IFS Food & BRCGS (British Retail Consortium) Certification – Ensuring compliance with global food safety requirements.
• ISO 14001 – Environmental management certification.
• GLOBALG.A.P. Certification – Supporting sustainable agricultural practices.
• No-GMO & Clean Label Commitment – Ensuring natural and high-quality ingredients.

Logistics & Supply Chain Efficiency

Pizzoli has invested heavily in logistics automation, partnering with Swisslog to create a state-of-the-art automated warehouse. This system optimizes storage and distribution, improving efficiency and reducing costs. The company also employs just-in-time supply chain practices, ensuring freshness and minimizing waste.

Sustainability and Innovation

Pizzoli is a pioneer in eco-friendly food production, implementing:

• 100% renewable energy sources at its main production plant.
• Water conservation techniques via drip irrigation, reducing water consumption by 50%.
• Zero-waste policies, recycling potato peels into animal feed or bioenergy.
• Biodegradable packaging solutions, reducing plastic use in frozen food products.

Target Market

Pizzoli serves a diverse range of customers, including:

• Retail Consumers: Through major supermarkets such as Coop Italia, Conad, and Esselunga.
• Foodservice Industry: Supplying restaurants, hotels, and catering businesses.
• Export Partners: European distributors focusing on premium Italian food products.

Major Achievements

• Launched the first air-fryer-ready frozen potato products in the Italian market.
• Developed Iodì, the first iodine-enriched potato, catering to consumers with dietary deficiencies.
• Won multiple sustainability awards for its eco-friendly production practices.
• Collaborated with universities to develop new potato varieties with enhanced nutritional benefits.

Customer Testimonials

Pizzoli's strong reputation is reinforced by positive customer feedback:

“Pizzoli’s frozen fries have the perfect crunch and taste just like fresh-cut potatoes. We love their commitment to quality and sustainability.” – Italian Food Blogger

“Their Iodì potatoes have been a game-changer for families looking for healthier options. The taste and texture are excellent.” – Italian Retailer

Conclusion

With nearly a century of expertise, a strong commitment to sustainability, and a focus on innovation, Pizzoli S.p.A. continues to lead the Italian potato industry. By combining tradition with advanced technology, the company delivers high-quality, eco-friendly, and consumer-focused products that meet the evolving demands of the food industry.