Product Offerings
Product Categories:
Bakery Products, Snack Foods, Potato Snacks, Confectionery, Biscuits
Products:
Snack Foods: Super Ring, Jacker, Rota, Oriental
Confectionery Products: Fudo, ZESS, Funtos
Bakery Products: Delio
About Oriental Food Industries Holdings Berhad
Oriental Food Industries Holdings Berhad (OFIH) is a leading Malaysian snack food and confectionery manufacturer, renowned for its diverse range of high-quality products. Since its establishment, OFIH has been at the forefront of the snack food industry, consistently innovating to meet evolving consumer preferences across domestic and international markets.
Core Business
OFIH specializes in the production and distribution of snack foods, confectionery, and bakery products. With a strong commitment to quality and taste, the company caters to a wide range of consumers, including retail customers, food service providers, and large-scale distributors. The company operates with state-of-the-art manufacturing facilities in Melaka, Malaysia, ensuring top-tier production efficiency and food safety compliance.
Product Offerings
Oriental Food Industries Holdings Berhad has a diverse product portfolio under multiple brand names:
Snack Foods
- Super Ring – A popular cheese-flavored snack.
- Jacker – A range of potato crisps and chips.
- Rota – Light and crispy corn-based snacks.
- Oriental – A variety of traditional snack products.
Confectionery Products
- Fudo – A soft and creamy cake snack.
- ZESS – A brand specializing in cream-filled biscuits.
- Funtos – Fruity candy and chewable confectionery.
Bakery Products
- Delio – A range of baked goods including cakes and pastries.
Specialization & Unique Selling Proposition (USP)
OFIH stands out in the highly competitive snack and confectionery market due to:
- Diverse Product Range – Offering snacks, confectionery, and bakery products under well-recognized brands.
- High-Quality Ingredients – Ensuring superior taste and consistency.
- Advanced Manufacturing Facilities – Utilizing cutting-edge technology for food processing.
- Strong Brand Recognition – Popular brands like Super Ring and Jacker are widely recognized across Asia.
Financial Performance
OFIH has experienced steady financial growth, driven by increasing consumer demand for convenient snack products. The company is publicly listed on Bursa Malaysia, demonstrating its strong market position and investor confidence. As of recent financial reports:
- Annual revenue exceeded MYR 300 million (USD 63 million).
- Consistent profitability growth, supported by strong domestic and export sales.
International Shipments & Export Markets
Oriental Food Industries Holdings Berhad has expanded beyond Malaysia, establishing a strong presence in:
- Southeast Asia – Including Indonesia, Thailand, and the Philippines.
- China & Hong Kong – Catering to the growing demand for imported snack foods.
- Middle East – Entering markets such as the UAE and Saudi Arabia.
- United States & Canada – Supplying Asian grocery chains and specialty food stores.
- Australia & New Zealand – A growing consumer base for Asian snack foods.
Certifications & Compliance
OFIH maintains the highest standards of food safety and quality, holding certifications such as:
- ISO 22000 – Food Safety Management Certification.
- HACCP (Hazard Analysis and Critical Control Points) – Ensuring stringent food safety protocols.
- Halal Certification – Approved for Muslim consumers.
- FDA Compliance – Meeting US regulatory standards for food imports.
These certifications reinforce OFIH’s commitment to delivering safe, high-quality food products across the globe.
Customer Testimonials
The company has received numerous positive reviews from customers and distributors:
"Super Ring is one of the best cheese snacks we have ever imported. It has a unique taste and strong consumer demand." – [Snack Distributor, Indonesia]
"Jacker chips have been a top seller in our store. The variety of flavors keeps customers coming back." – [Retail Store Manager, Philippines]
Major Achievements
- Public Listing on Bursa Malaysia – Demonstrating strong financial performance and corporate governance.
- Global Expansion – Successfully exporting products to over 30 international markets.
- Innovation in Snack Foods – Continuously launching new flavors and product variations.
- Brand Loyalty & Recognition – Super Ring and Jacker are among the top-selling snack brands in Asia.
Oriental Food Industries Holdings Berhad continues to be a major player in the snack food and confectionery industry, offering a diverse range of high-quality products that cater to a global audience.