On is a Swiss-based company specializing in the design and marketing of high-performance running shoes and sportswear. Founded in 2010 by former professional athlete Olivier Bernhard, along with David Allemann and Caspar Coppetti, On has rapidly grown to become a significant player in the athletic footwear market. The company is renowned for its innovative cushioning technology, which provides a unique running experience by combining soft landings with explosive take-offs. As of 2020, On's products are available in over 6,000 retailers across 55 countries, with the United States being its largest market.