Novus International (Thailand) Co., Ltd. is a regional subsidiary of Novus International, Inc., a U.S.-based global leader in animal health and nutrition solutions. Operating from its office in Bangkok, Thailand, Novus supports the dynamic livestock and poultry industries of Southeast Asia by offering science-driven feed additives designed to improve animal performance, health, and sustainability.
Core Business and Specialization
Novus International specializes in precision nutrition solutions that enhance feed efficiency, growth rates, gut health, and overall animal wellbeing. With a strong foundation in amino acid chemistry, mineral metabolism, and eubiotics, the company delivers value-added products for:
- Poultry
- Swine
- Dairy and beef cattle
- Aquaculture
Its solutions are rooted in deep scientific research and are designed to support sustainable animal production by reducing dependency on antibiotics and synthetic growth promoters.
Product Portfolio
Novus Thailand offers a comprehensive range of feed additives and nutritional technologies tailored for Asia’s livestock systems:
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Methionine Supplements:
- ALIMET®: Liquid methionine hydroxy analogue, improves protein synthesis
- MHA®: Dry methionine hydroxy analogue, ideal for pelleted feeds
-
Mineral Supplements:
- MINTREX®: Organic trace minerals (Zn, Cu, Mn) bound with HMTBa for improved bioavailability and animal performance
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Enzyme Solutions:
- CIBENZA®: Enzyme feed additives to enhance digestibility and nutrient uptake
-
Eubiotics:
- ACTIVATE®: Acidifiers for improved gut health and pathogen control
- NEXT ENHANCE®: Natural essential oil-based feed additive for antimicrobial and antioxidant benefits
Each product is supported by technical expertise, regional trials, and tailored nutritional programming.
Certifications and Compliance
Novus International operates under a robust quality and safety framework. Its manufacturing and regional operations comply with:
- FAMI-QS and GMP+ for feed safety and quality
- ISO 9001 and ISO 22000 for quality management and food safety
- ASEAN regulatory approvals for all core products
Products are rigorously tested for efficacy, stability, and compliance with local feed additive regulations.
Market Presence and Regional Reach
With its headquarters in Bangkok, Novus Thailand serves as the central hub for Southeast Asia, including:
- Thailand
- Vietnam
- Philippines
- Indonesia
- Malaysia
- Myanmar
- Cambodia
Novus maintains partnerships with local feed mills, integrators, and veterinary consultants to deliver customized solutions and support. Its regional presence includes technical teams, distributors, and research collaborations with universities.
Financials and Shipment Data
While regional financials are not publicly disclosed, global figures provide perspective:
- Novus International, Inc. generated estimated revenue of over USD 400 million annually (pre-2020 divestitures)
- Trade intelligence platforms (e.g., ImportYeti, Volza) show:
- Over 300 international shipments annually involving the Thai entity
- Regular export and import of ALIMET®, MINTREX®, and enzyme premixes to/from the U.S., China, and Europe
These indicators affirm the Thailand subsidiary's active participation in global logistics and product distribution.
Innovation Capabilities and R&D
Backed by global R&D centers in the United States and support from local technical teams, Novus Thailand emphasizes:
- In vivo animal trials on performance and digestibility
- Custom feed formulation services using nutrient modeling
- Application studies on mineral bioavailability and gut health impact
Novus continues to invest in precision feeding tools, nutritional matrices, and field trial collaborations across ASEAN to tailor its products for local farm conditions.
Sustainability and Corporate Responsibility
Sustainability is embedded in Novus’s mission to help feed the world affordable, wholesome food. Key efforts include:
- Use of biodegradable packaging and lower carbon footprint logistics
- ALIMET® reduces nitrogen excretion, contributing to lower ammonia emissions
- Member of Global Feed LCA Institute (GFLI) to support life cycle analysis
Regional efforts include farmer training programs on sustainable livestock practices and responsible antimicrobial usage.
Customer Testimonials and Industry Feedback
In poultry farms across Thailand and Vietnam, ALIMET® and MINTREX® have shown:
- Up to 4–6% improvement in feed conversion ratio (FCR)
- Reduction in leg disorders and mortality in broilers by 12–15%
- Improved eggshell strength and production persistency in layers
These outcomes are supported by commercial trials and feedback from integrators and feed consultants.
Major Achievements
- Established strong market penetration in Southeast Asia over the past two decades
- Successfully integrated essential oil solutions (NEXT ENHANCE®) in antibiotic-reduction programs
- Recognized at regional feed industry events including VIV Asia, ILDEX, and AFMA
- Key contributor to global livestock research papers on methionine and trace mineral nutrition
As a trusted partner in animal nutrition, Novus International (Thailand) Co., Ltd. continues to empower producers with science-backed, economically viable, and sustainable solutions to meet the protein demands of tomorrow.