Exhibiting at Aahar 2025

Novella Foods Private Limited: A Leader in Frozen Vegetables & Food Processing

Company Overview

Novella Foods Private Limited is a leading manufacturer and supplier of high-quality frozen vegetables and processed food products in India. Based in Betul, India, the company specializes in providing nutritious, fresh, and premium frozen vegetables to retail consumers, food service providers, and the food processing industry. With a state-of-the-art cold chain infrastructure, Novella Foods ensures that its products retain maximum freshness, taste, and nutrients.

Product Portfolio

Novella Foods offers a wide range of frozen vegetables that cater to both domestic and international markets:

• Frozen Green Peas – Retaining natural sweetness and nutrients.
• Frozen Okra (Ladyfinger) – Cleaned, cut, and frozen for easy cooking.
• Frozen Cauliflower – Preserving firmness and rich nutritional value.
• Frozen Vegetable Mix – A blend of carrots, beans, peas, and corn for ready-to-cook meals.
• Frozen Sweet Corn – Processed for soft texture and natural sweetness.
• Frozen Carrot – Sliced and frozen to retain color and flavor.
• Frozen French Beans – Pre-cut and frozen for hassle-free cooking.
• Frozen Drumstick – Rich in essential vitamins and minerals.
• Frozen Pumpkin – Ideal for soups, curries, and baby food preparations.
• Frozen Capsicum – Maintains freshness and crunchiness.

Market Presence & Competitive Edge

Novella Foods has carved a niche in India's rapidly growing frozen food market, leveraging its advanced freezing technology and strong supply chain to deliver premium-quality vegetables year-round.

Key Strengths & Competitive Advantages

• IQF (Individually Quick Frozen) Technology – Ensuring nutrient retention and extended shelf life.
• Farm-to-Fork Supply Chain – Working directly with farmers to maintain quality and traceability.
• Food Safety & Hygiene Compliance – Adhering to strict food safety standards.
• Retail & Institutional Partnerships – Supplying to supermarkets, wholesalers, and food service chains.
• Sustainability & Ethical Sourcing – Promoting organic and sustainable farming practices.

Manufacturing & Supply Chain

Novella Foods operates a modern, high-capacity processing facility that ensures efficient production and distribution:

• Cold Chain Logistics: Advanced freezing, storage, and transportation infrastructure.
• Automated Processing Lines: Ensuring quick sorting, cutting, and freezing to maintain freshness.
• Stringent Quality Control: Multi-level inspection and microbiological testing.
• Bulk & Retail Packaging: Offering consumer packs and institutional bulk packaging.

Quality & Compliance Certifications

Novella Foods maintains strict compliance with international food safety regulations, ensuring quality and hygiene:

• FSSAI Certified – Compliance with India’s food safety standards.
• ISO 22000 Certified – Ensuring global food safety management systems.
• HACCP Certified – Following Hazard Analysis and Critical Control Points protocols.
• BRCGS (British Retail Consortium) Certification – Guaranteeing food safety for export markets.
• USFDA Approved – Meeting U.S. food regulatory standards.

Industry Applications

Novella Foods serves a wide range of industries, ensuring fresh, ready-to-use vegetables for multiple applications:

• Retail & Supermarkets – Supplying frozen vegetables in consumer-friendly packaging.
• Hotels, Restaurants & Catering (HoReCa) – Providing bulk frozen vegetable solutions for large-scale kitchens.
• Food Processing Industry – Supplying pre-cut frozen vegetables for instant meal preparations.
• E-Commerce & Online Grocery Platforms – Partnering with online grocery stores for direct-to-consumer deliveries.

Global Export & Market Reach

Novella Foods has successfully expanded its reach into global markets, exporting premium frozen vegetables to international buyers.

Key Export Destinations

• Middle East: UAE, Saudi Arabia, Qatar
• Europe: United Kingdom, Germany, France
• Asia-Pacific: Singapore, Malaysia, Japan
• North America: United States, Canada

Brand Identity & Consumer Engagement

Novella Foods has built a strong brand presence through quality, consistency, and customer-centric services:

• Retail & Distribution Partnerships – Expanding presence in modern trade, general trade, and online platforms.
• Social Media & Consumer Awareness – Educating customers about frozen vegetable benefits and recipe ideas.
• Sustainability & Ethical Sourcing – Promoting zero-waste processing and eco-friendly packaging.

Growth & Future Expansion Plans

Novella Foods is actively investing in new product development, technology upgradation, and global expansion:

• Expansion of Product Range: Introducing frozen fruit, ready-to-cook meals, and organic frozen vegetables.
• Strengthening E-Commerce & Online Retail Presence: Partnering with Amazon, Flipkart, and leading grocery delivery apps.
• International Expansion: Increasing export volumes to North America, Europe, and emerging markets.
• Innovation in Cold Chain Logistics: Implementing AI-driven inventory management for optimized storage and distribution.
• Sustainability & Green Packaging Initiatives: Transitioning to biodegradable and recyclable packaging materials.

Conclusion

Novella Foods Private Limited is a trusted leader in the frozen food industry, delivering high-quality, farm-fresh, and nutrient-rich frozen vegetables. With advanced technology, global quality standards, and a commitment to sustainability, the company is poised to revolutionize the frozen food segment in India and beyond.