Norel Animal Nutrition, headquartered in Madrid, Spain, is a globally recognized leader in the formulation and production of high-performance animal feed additives. With over 40 years of industry experience, the company has built a strong presence in over 70 countries, offering innovative solutions for improved animal health, performance, and productivity.
Core Business
Norel specializes in the development, manufacture, and global distribution of nutritional additives for animal feed. The company’s product range is designed to improve feed efficiency, promote gut health, enhance immunity, and support sustainable animal production across poultry, swine, ruminants, aquaculture, and pet food sectors.
Key product categories include:
- Gustor®: Sodium butyrate-based solutions enhancing gut health, feed conversion, and intestinal integrity.
- Biomet®: Organic trace minerals chelated with methionine to ensure high bioavailability and optimize animal performance.
- Glymet®: Chelated minerals with glycine, enhancing absorption and metabolic support.
- Fluidarom®: Natural aromatic compounds used to improve feed palatability and encourage voluntary intake.
- Apetenzyma®: Appetite stimulants that promote consistent feed consumption, especially during stress and transition phases.
- Dulcoapetente®: Non-nutritive sweeteners improving the taste profile of feed formulations.
- Funginat®: Natural and synthetic mold inhibitors that preserve feed quality and storage stability.
- Salmonat®: Feed sanitizers that target pathogen reduction, particularly Salmonella spp.
- Anilox®: Antioxidants protecting feed and feed ingredients from lipid peroxidation.
- Ecobiol®: Probiotic-based products supporting microbiota balance and gut functionality.
Specialization and USP
Norel’s strength lies in its science-based approach to nutritional innovation, with a focus on:
- Gut health modulation
- Improved nutrient utilization
- Mycotoxin and pathogen control
- Sustainable production without antibiotic growth promoters
Unique Selling Points (USP):
- Proprietary encapsulation technologies for slow-release additives
- Global manufacturing with GMP+ and ISO 9001 certified facilities
- Dedicated species-specific product lines
- Technical service teams providing on-site support and formulation assistance
Financials and Market Reach
Norel operates as a privately owned enterprise but is ranked among the top European feed additive exporters. Based on trade and business intelligence platforms:
- Estimated annual revenue exceeds €60 million
- Exports contribute to more than 80% of total sales
- Regional presence includes Europe, LATAM, Asia-Pacific, Middle East, and Africa
- Subsidiaries and representative offices in the U.S., Mexico, China, Egypt, and Vietnam
Shipment and Export Performance
According to export data from platforms such as ImportYeti and Volza, Norel:
- Completed over 1,000 international shipments between 2020 and 2023
- Key destination markets: India, Egypt, Turkey, Colombia, China, and Thailand
- Exported major products in bulk drums, foil pouches, and coated granular forms
- Products comply with local feed and customs regulations, often accompanied by dossiers and COA
Target Market
Norel’s customers span a wide range of industry segments:
- Pre-mix and compound feed manufacturers
- Large-scale poultry and swine integrators
- Aquaculture farms and hatcheries
- Dairy cooperatives and ruminant nutritionists
- Veterinary distributors and feed consultants
The company tailors its product and support services to local farm conditions, ensuring adaptability across climatic zones and species-specific challenges.
Capabilities
Norel's operations are backed by:
- Five manufacturing plants located in Spain and other strategic locations
- In-house R&D department and pilot-scale laboratories
- Encapsulation technology units for odor masking and active release control
- Global logistics and warehousing solutions for just-in-time deliveries
- On-ground technical sales teams supporting farm trials and customer training
Certifications and Compliance
- ISO 9001:2015 certified quality management system
- GMP+ FSA (Feed Safety Assurance) certification for manufacturing practices
- Compliant with EU Feed Additive Regulation (EC 1831/2003)
- Products supported with dossiers for EFSA evaluation where applicable
- All raw materials sourced under FAMI-QS certified supply chains
Major Achievements
- Over 40 years of consistent innovation and customer satisfaction
- Presence in more than 70 countries, including both developed and emerging markets
- Creator of the patented Gustor® line, a benchmark in gut health modulation
- Recognized for its role in reducing antibiotic usage through phytogenic and organic alternatives
- Multiple peer-reviewed publications and technical presentations at global feed conferences
Norel Animal Nutrition continues to drive progress in animal feed technology by combining scientific rigor, global market understanding, and a commitment to natural, effective, and sustainable solutions.
