Exhibiting at VIV Asia 2025

Founded in 1990 and headquartered in Dehradun, India, Natural Herbs and Formulations Private Limited is a leading manufacturer and exporter of herbal veterinary healthcare products. The company specializes in the development of eco-friendly, residue-free, and phytogenic feed supplements for the livestock, poultry, aqua, and pet care industries. With more than three decades of experience in botanical sciences and animal health, the company is globally recognized for its innovative integration of Ayurveda and modern phytopharmacology.

Core Business and Product Portfolio

Natural Herbs and Formulations' product offerings are centered around the formulation and production of natural feed additives and supplements aimed at improving animal health, growth performance, immunity, and productivity. The product categories include:

• Poultry Care:

  • Herbal growth promoters
  • Immunity boosters
  • Anti-stress formulations
  • Essential oils for gut health

• Cattle Care:

  • Ruminal tonics
  • Anti-bloat herbal formulations
  • Liver tonics
  • Mastitis control supplements

• Aqua Care:

  • Herbal pond water sanitizers
  • Growth enhancers
  • Immunostimulants

• Pet Care:

  • Herbal appetite stimulants
  • Coat and skin care supplements
  • Digestive tonics

• Human Food Additives:

  • Standardized herbal extracts
  • Essential oils (lemongrass, eucalyptus, neem, etc.)

All products are 100% herbal, free from synthetic chemicals and antibiotics, aligning with global trends towards safe, sustainable, and natural animal nutrition.

Specialization and Unique Selling Proposition (USP)

The company’s core specialization lies in herbal veterinary healthcare, where it merges traditional Indian Ayurvedic wisdom with modern scientific research. Natural Herbs and Formulations is one of the few Indian companies offering:

• Patent-backed phytogenic feed formulations
• Customization of formulations based on client species requirements
• Extensive field trial data supporting product efficacy
• Residue-free solutions with no withdrawal period

Their R&D unit is equipped with a state-of-the-art phytochemistry lab, which supports the innovation and standardization of botanical actives used in formulations.

Certifications and Quality Compliance

Natural Herbs and Formulations maintains a strong focus on quality control and adheres to globally accepted manufacturing practices. The company holds:

• GMP certification (Good Manufacturing Practices)
• ISO 9001:2015 certification for Quality Management Systems
• FSSAI registration for food-grade herbal ingredients
• USFDA registration for select human food additives
• Export License under the Directorate General of Foreign Trade (DGFT), India

All products undergo rigorous testing for bioactivity, stability, and residue compliance, meeting requirements in the EU, Middle East, and Southeast Asia.

Export and Shipment Records

The company exports to more than 35 countries, including key markets such as the Middle East, Southeast Asia, Africa, and South America. According to global trade data:

• Natural Herbs and Formulations has made over 1,200 documented shipments internationally between 2016 and 2023.
• The total export value during this period is estimated at USD 15–20 million.
• Highest demand is for poultry gut health products and cattle ruminal tonics in emerging markets with growing demand for natural feed alternatives.

Its consistent export record demonstrates reliability and a strong supply chain management system capable of handling bulk orders with prompt logistics support.

Financial and Operational Capabilities

As a mid-sized private enterprise, the company reports stable growth year-on-year. Industry estimates and internal reporting suggest:

• Annual turnover of approximately INR 60–80 crore (USD 7–10 million)
• Manufacturing capacity of over 500 metric tons per annum of herbal formulations
• A well-established in-house R&D and quality control team including veterinary scientists, botanists, and pharmacologists

Their vertically integrated operations from raw material sourcing to final product manufacturing ensures traceability, quality, and cost efficiency.

Target Market and Industry Positioning

Natural Herbs and Formulations targets a range of B2B customers including:

• Animal feed manufacturers
• Livestock integrators
• Veterinary distributors and pharmaceutical companies
• Exporters and importers of veterinary products
• Herbal product wholesalers

With its strong reputation for innovation and compliance, the company is ideally positioned for buyers seeking natural, cost-effective, and regulation-compliant alternatives to antibiotics and synthetic growth promoters.

Recognitions and Industry Engagement

The company is an active member of:

• Phytochemical Society of Europe
• Veterinary Drug Manufacturers Association (India)
• Export Promotion Council for EOUs and SEZs

Notable recognitions include:

• Shortlisted in Top 10 Ayurvedic Veterinary Companies in India by industry media
• Regular exhibitor at VIV Asia, IPPE USA, and Indusfood-Tech Expo

Their products are widely used in both organized farms and veterinary chains, with documented success in improving feed conversion ratio (FCR), egg production, and animal immunity under field conditions.

Natural Herbs and Formulations Private Limited continues to lead the shift toward sustainable animal nutrition by offering reliable, herbal solutions backed by science and tradition, catering to the evolving demands of global livestock health.