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National Agricultural Cooperative Marketing Federation of India Ltd. (NAFED)

The National Agricultural Cooperative Marketing Federation of India Ltd. (NAFED) is one of India's largest agricultural cooperative organizations, established in 1958 under the Ministry of Agriculture & Farmers Welfare, Government of India. With a mission to promote cooperative marketing of agricultural produce to benefit farmers, NAFED plays a crucial role in procurement, processing, distribution, and export of agri-commodities across India and international markets.

Core Business & Specialization

NAFED specializes in agricultural marketing, procurement, and distribution, ensuring fair prices for farmers and stable supply chains for consumers. The federation actively supports Price Support Scheme (PSS) and Market Intervention Schemes (MIS), stabilizing agricultural markets and providing direct support to farmers.

Product Portfolio

NAFED is engaged in the procurement, processing, and distribution of a wide range of agricultural and food products, including pulses, spices, rice, dry fruits, sweeteners, and organic products.

1. Pulses

• Arhar Dal
• Chana Dal
• Moong Dal
• Urad Dal
• Masoor Dal

2. Spices

• Turmeric Powder
• Red Chilli Powder
• Coriander Powder
• Cumin Seeds

3. Tea

• CTC Tea
• Premium Assam Tea
• Green Tea

4. Rice

• Basmati Rice
• Non-Basmati Rice

5. Dry Fruits

• Almonds
• Cashews
• Raisins

6. Sweeteners

• Sugar
• Jaggery

7. Organic Products

• Organic Pulses
• Organic Spices
• Organic Millets

Market Reach & Export Strength

NAFED has a strong domestic and international presence, supplying agricultural commodities to government agencies, retail chains, institutional buyers, and global markets.

• Procurement volume: Over 5 million metric tons of agricultural produce annually.
• Key export markets:
  • United States
  • United Kingdom
  • United Arab Emirates
  • Singapore
  • Canada
  • Germany
  • Australia
  • Saudi Arabia
• Distribution network: Over 200+ cooperative marketing societies and a nationwide warehousing & storage system.
• Retail expansion: NAFED's consumer brand, Bharat Brand and Organic Soul, is now available in supermarkets, online platforms, and government outlets.

Competitive Edge & Unique Selling Proposition (USP)

1. Government-Backed Procurement Agency – Ensures stable farmer incomes and consumer price stability.
2. Massive Supply Chain & Storage Facilities – 200+ cooperative warehouses ensuring steady inventory flow.
3. Diversified Product Range – Includes pulses, rice, dry fruits, spices, and organic products.
4. Market Intervention & Price Support Schemes (PSS & MIS) – Directly benefits millions of farmers.
5. Strong Retail & E-Commerce Presence – NAFED products are available through government-backed retail networks and e-commerce platforms.

Certifications & Compliance

NAFED follows strict quality control measures and holds multiple national and international certifications:

• FSSAI (Food Safety and Standards Authority of India) Certified
• ISO 22000:2018 – Food Safety Management System Compliance
• HACCP Certified – Ensuring hygiene and safety standards
• AGMARK Certification – Standardized quality for agricultural products
• Organic Certification – For organic pulses, spices, and grains

Customer Testimonials

NAFED has consistently received positive feedback from consumers, farmers, and institutional buyers:

• "NAFED's procurement initiatives have transformed the livelihoods of thousands of Indian farmers." – Agricultural Economist, India
• "Their organic range is of exceptional quality and has gained high demand in our retail stores." – Distributor, UAE
• "With NAFED’s support, we’ve ensured fair prices for pulses and food grains for millions of consumers." – Government Official, India

Industry Recognition & Achievements

• Largest Agricultural Procurement Agency in India – 2023 (Ministry of Agriculture, Govt. of India)
• Top Exporter of Indian Pulses – 2022 (Federation of Indian Export Organisations)
• Excellence in Agricultural Market Intervention – 2021 (Indian Food & Agribusiness Awards)

Conclusion

NAFED plays a pivotal role in India's agricultural ecosystem, ensuring fair prices for farmers, stabilized food markets, and high-quality agricultural products for consumers worldwide. With its extensive supply chain, government-backed support, and focus on innovation, NAFED remains the leading agricultural cooperative in India.

For institutional buyers, government agencies, and international traders looking for a reliable source of high-quality agricultural commodities, NAFED is the preferred choice.