Exhibiting at VIV Asia 2025

Morris & Associates, Inc., headquartered in Garner, North Carolina, USA, is a leading manufacturer of industrial thermal processing systems, specializing in poultry chilling equipment, ice production technologies, and customized process cooling solutions. With over 70 years of experience, Morris has become a trusted partner for food processing plants, poultry integrators, and industrial refrigeration users across North America and around the world.

Core Business

Morris & Associates designs, engineers, and manufactures cutting-edge thermal equipment for the food processing and industrial sectors. The company is best known for its innovative poultry chilling systems, used by some of the world’s largest poultry producers, along with its flake and tube ice machines, heat exchangers, and custom-built process cooling systems tailored for specific industry needs.

Product and Service Offerings

Morris & Associates’ product portfolio is structured into four major categories:

• Poultry Chilling Equipment

  • Immersion Chillers: Engineered for high-volume processing lines with precise temperature control, ensuring rapid, uniform chilling and compliance with USDA microbial reduction standards.
  • Air Chill Systems: Energy-efficient alternatives designed to reduce water usage and enhance product yield.

• Industrial Ice Makers

  • Flake Ice Machines: Produces thin, fast-cooling ice ideal for seafood, meat, and produce processing.
  • Tube Ice Machines: Designed for storage and transport, delivering consistent cylindrical ice pieces.

• Heat Exchangers

  • Shell and Tube Heat Exchangers: For efficient thermal transfer in food, beverage, and chemical applications.
  • Plate Heat Exchangers: Compact and modular units offering high heat transfer rates and ease of cleaning.

• Process Cooling Systems

  • Fully customized cooling systems developed for specific process line requirements, integrating chillers, pumps, tanks, and controls for closed-loop cooling.

These systems are backed by in-house engineering, robust quality control, and extensive after-sales support.

Specialisation and Core USP

Morris & Associates is recognized globally for its expertise in poultry chilling systems, particularly in immersion chilling—a method proven to ensure fast, even product cooling while maintaining yield and meeting regulatory compliance.

Unique selling points include:

• Proprietary design innovations that enhance water agitation and reduce microbial load
• Energy-efficient systems that reduce operating costs
• USDA, FDA, and international compliance built into all product designs
• Customization capabilities tailored to plant layout, throughput needs, and environmental conditions

Additionally, the company’s ice-making systems are among the most durable and energy-efficient on the market, with features designed for harsh production environments.

Financial Strength and Global Reach

While privately held, Morris & Associates operates at an industrial scale and has demonstrated consistent growth over the past two decades. Based on market insights and trade publications:

• Estimated annual revenue exceeds USD 50 million
• Products exported to over 30 countries, including key markets in Latin America, Southeast Asia, and the Middle East
• Facilities include a 100,000+ sq. ft. manufacturing plant and a dedicated R&D unit in Garner, NC
• Over 3,500 systems installed globally across poultry, seafood, dairy, and beverage industries

Shipment and Trade Data

According to international shipping records from ImportYeti and Volza:

• Over 600 documented international shipments between 2018 and 2023
• Major export destinations: Mexico, Brazil, India, Thailand, Egypt, and Saudi Arabia
• Frequently exported units: Flake Ice Machines and Immersion Chillers
• Average shipment value ranges from USD 25,000 to USD 350,000, depending on system configuration

Large-scale poultry processing systems often include multi-unit configurations with integrated chilling, pumping, and filtration modules.

Target Market

Morris serves a diverse client base, including:

• Poultry processors and integrators
• Seafood, meat, and produce processors
• Beverage and dairy plants
• Industrial cooling contractors
• Cold chain logistics providers
• OEM and engineering consultants for system integration

Their systems are valued for durability, automation readiness, and compliance with food safety standards across regulatory environments.

Capabilities

• Complete in-house design and manufacturing
• Custom engineering support for process-specific systems
• UL-listed control panels and automation integration
• Field installation, commissioning, and training services
• Preventive maintenance and parts supply programs
• Technical consultation for USDA, FDA, and HACCP compliance

The company also offers retrofitting and performance upgrade services, extending equipment lifecycle and improving ROI for long-term users.

Certifications and Compliance

Morris & Associates meets rigorous quality and regulatory standards:

• ISO 9001 compliant manufacturing systems
• Equipment built in accordance with USDA, FDA, NSF, and 3-A Sanitary Standards
• UL and CE certification for electrical systems
• ASME-rated components where applicable

The company has developed several proprietary food safety features, including enhanced cleaning-in-place (CIP) systems and water-saving technologies.

Customer Testimonials

A poultry integrator in Latin America noted:

“Morris chillers allowed us to increase our line capacity by 20% while reducing water consumption and chilling time. The ROI was achieved in under 18 months.”

A seafood processor in the Gulf region shared:

“We rely on Morris flake ice machines for consistent performance in harsh conditions. Their technical team is incredibly responsive.”

Major Achievements

• Installed North America’s largest immersion chiller for a single poultry line (2021)
• Developed the Morris SmartChill™ system for real-time temperature monitoring and data logging
• Recognized by USPOULTRY and FPSA for innovation in poultry chilling technologies
• Supported U.S. government food security projects in Asia and the Middle East with specialized cooling equipment
• Contributed to over 10 billion pounds of poultry processed annually through their systems worldwide

With decades of engineering excellence and a deep commitment to food safety and operational efficiency, Morris & Associates continues to set the global standard in thermal processing and industrial refrigeration solutions.