About Morethan Water Private Limited
Morethan Water Private Limited is a privately held company based in Ahmedabad, India, with a focus on beverage innovation, sustainable hydration solutions, and premium drinking water products. The company aims to redefine the bottled water industry by introducing enhanced hydration solutions that go beyond conventional drinking water. With a commitment to quality, sustainability, and consumer wellness, Morethan Water has positioned itself as a disruptor in the functional beverage sector.
Business Focus & Product Offerings
Morethan Water specializes in next-generation hydration solutions, catering to health-conscious consumers, athletes, and wellness-focused individuals. The company aims to offer value-added beverages that provide functional benefits, such as:
- Mineral-Enriched Water – Fortified with essential minerals like calcium, magnesium, and potassium.
- Electrolyte-Infused Water – Designed for enhanced hydration and athletic performance.
- Alkaline Water – pH-balanced water promoting detoxification and better hydration.
- Herbal & Infused Water – Enriched with natural extracts like tulsi, ginger, and lemon for added health benefits.
- Sustainable Water Packaging Solutions – Using biodegradable bottles and eco-friendly materials to reduce plastic waste.
Market Insights & Growth Potential
Morethan Water operates in a rapidly expanding functional beverage market, leveraging consumer trends toward healthy hydration alternatives.
Key Industry Insights
- The global bottled water market is valued at over USD 300 billion, with a CAGR of 6.5% from 2023 to 2028.
- The Indian packaged drinking water industry is expected to reach USD 6.2 billion by 2025, driven by urbanization and health-conscious consumers.
- The functional and enhanced water segment is growing at a CAGR of 7.2%, reflecting a shift towards healthier, nutrient-enriched beverages.
- Increasing demand for eco-friendly and sustainable packaging solutions, with 80% of Indian consumers preferring brands that support environmental initiatives.
Competitive Advantages
Morethan Water differentiates itself in the market by offering:
- Next-Gen Hydration Solutions – Moving beyond standard bottled water with mineral-infused, alkaline, and electrolyte-enhanced variants.
- Sustainability-Focused Packaging – Utilizing recyclable, plant-based, and biodegradable packaging solutions to reduce plastic waste.
- Scientifically Formulated Beverages – Developed with nutritionists and hydration experts to provide functional health benefits.
- Targeted Consumer Segments – Catering to fitness enthusiasts, sports professionals, and health-conscious individuals.
- Strong Distribution Channels – Expanding through retail partnerships, supermarkets, gyms, and e-commerce platforms.
Quality & Certifications
To ensure the highest standards of safety, purity, and product excellence, Morethan Water adheres to:
- FSSAI Certification – Compliance with Indian food and beverage safety regulations.
- ISO 22000:2018 Certification – International standard for food safety management systems.
- BIS (Bureau of Indian Standards) Compliance – Ensuring water purity and mineral composition.
- HACCP Certification – Hazard Analysis and Critical Control Point compliance for production and safety measures.
- Sustainable Packaging Certifications – Commitment to eco-friendly production and recycling initiatives.
Consumer & Industry Impact
Morethan Water has positioned itself as a premium hydration brand, catering to a diverse consumer base:
- Athletes & Fitness Enthusiasts – Electrolyte-infused water for hydration and recovery.
- Corporate Wellness Programs – Partnering with organizations for healthy workplace hydration solutions.
- Retail & HoReCa Sector – Supplying restaurants, hotels, and supermarkets with premium hydration options.
- E-Commerce & Direct-to-Consumer Sales – Expanding through online marketplaces and digital platforms.
Future Expansion & Growth Strategy
Morethan Water is actively working on expanding its market presence and innovating in the functional beverage segment with initiatives such as:
- Scaling Manufacturing Capabilities – Increasing production capacity to meet rising market demand.
- Expanding to International Markets – Targeting export opportunities in the Middle East, Southeast Asia, and Europe.
- Launching New Hydration Products – Developing flavored, vitamin-enhanced, and herbal-infused beverages.
- Strengthening Brand Positioning – Investing in marketing, brand awareness, and influencer partnerships.
Conclusion
Morethan Water Private Limited is poised to revolutionize the hydration industry with its premium, functional, and sustainable water solutions. By leveraging innovation, quality assurance, and eco-conscious initiatives, the company is well-positioned to lead the next wave of beverage evolution in India and beyond.