Moba B.V., headquartered in Barneveld, Netherlands, is the global market leader in the design and manufacturing of egg grading, packing, and processing equipment. With over 75 years of technological leadership, Moba serves customers in more than 100 countries, delivering automated, high-capacity solutions that optimize efficiency, reduce waste, and ensure food safety in the egg industry.
Core Business
Moba specializes in fully integrated systems for egg grading, packing, breaking, and processing, combining mechanical engineering with advanced software and robotics. The company provides both stand-alone equipment and complete turnkey solutions for egg producers, graders, and processors worldwide.
Product and Service Offerings
Moba’s core product lines include:
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Egg Grading Machines
- Omnia PX Series: High-speed graders with capacities of up to 255,000 eggs/hour, featuring inline inspection, crack detection, dirt detection, and SmartWash systems.
- Omnia FT Series: Compact but advanced systems ideal for medium-size operations with precision grading and low maintenance.
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Egg Packing Machines
- Mopack Series: Automated systems for safely packing eggs into trays or consumer packs with minimal labor. Configurations vary to support capacities of 10,000–120,000 eggs/hour.
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Egg Processing Equipment
- Through its subsidiary Pelbo, Moba offers egg breaking and separation machines, pasteurization lines, and loading systems for liquid egg products.
- Pelbo Synchro626: Processes up to 226,000 eggs/hour, setting industry benchmarks in hygiene and yield.
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Robotic and Automation Systems
- MR12 Case Packer: End-of-line robotic solution for fast and precise case packing of filled egg trays or cartons, fully integrated with Moba graders.
These solutions are supported by:
- Moba Forta platform: Remote diagnostics, maintenance planning, and production optimization via IoT connectivity
- Moba Shell Inspector: AI-based egg shell quality detection
- Training and simulation software for operators and technicians
Specialisation and Core USP
Moba’s competitive advantage lies in its modular, scalable automation systems that cater to small, mid-sized, and industrial-scale egg producers. Key USPs include:
- Industry-leading throughput and accuracy
- HACCP and food-safety focused designs
- Low total cost of ownership through energy-efficient components
- Real-time performance monitoring and predictive maintenance
- Exclusive SmartWash® and SmartPack® systems to enhance hygiene and reduce egg damage
Moba’s proprietary software architecture enables seamless data flow across grading, packing, and logistics operations, driving productivity gains of up to 30% in modern grading centers.
Financial Strength and Global Reach
Privately held but operating at an industrial scale, Moba is considered one of the most influential companies in the poultry technology sector. As per recent financial insights:
- Estimated global turnover exceeds €200 million annually
- Operations span 10 global service hubs, including in the USA, China, Japan, and the Middle East
- Employs over 800 people worldwide
- Over 70% of sales come from exports, reinforcing its strong international positioning
Moba is part of the Van der Lande Group, which adds financial robustness and manufacturing synergy with other automation technology businesses.
Shipment and Trade Data
According to data from Volza and ImportGenius:
- Moba completed more than 2,000 international shipments between 2019 and 2023
- Major shipment destinations include the United States, India, Saudi Arabia, Brazil, China, and Indonesia
- Shipments commonly exceed €100,000 per order, with high-volume graders and full-line solutions exceeding €1 million
- Largest exported product: Omnia PX700 Series, frequently ordered by large integrated egg producers
Target Market
Moba serves a wide range of stakeholders in the egg value chain:
- Commercial egg producers and packers
- Egg grading centers
- Liquid egg processors
- Foodservice and hospitality egg suppliers
- Agribusiness integrators and cooperatives
The company’s modular technology allows scalability for both family-owned farms and large multinational production companies.
Capabilities
- R&D Center of Excellence in Barneveld for robotics and AI integration
- Global service network for maintenance, spare parts, and on-site training
- Digital solutions for process control and remote equipment monitoring
- In-house software development for real-time machine analytics
- OEM capability for industry-specific customizations
Moba also invests heavily in training, offering an academy program for technician certification and performance optimization.
Certifications and Compliance
All Moba systems are built to meet or exceed international standards:
- ISO 9001:2015 quality certification
- CE compliant machinery
- FDA and USDA compliance for food-grade components (where applicable)
- Designed according to EHEDG guidelines for hygienic equipment design
The company also adheres to circular economy principles, recycling up to 95% of materials in production and decommissioned units.
Customer Testimonials
A leading egg producer in Brazil commented:
“Moba’s Omnia PX grading line helped us reduce labor costs by 40% while increasing packing efficiency. It’s an indispensable part of our operation.”
From a U.S. foodservice egg processor:
“The Pelbo breaking system from Moba offers unmatched yield and sanitation. Their service support has been top-notch since installation.”
Major Achievements
- Installed over 10,000 Moba machines globally since inception
- Developed the first robotic case packing solution for eggs integrated with graders
- Partnered with global NGOs to enhance food safety in emerging markets
- Won "Innovation in Agritech" award at EuroTier 2022 for SmartPack system
- Introduced AI-based Shell Inspector in 2023, leading the industry in machine vision innovation
With its legacy of innovation, data-driven product design, and unmatched global support, Moba B.V. continues to transform the egg industry through automation, precision, and food safety excellence.
