Liquid Death is a beverage company founded in 2018 by Mike Cessario, specializing in canned mountain water sourced from the Austrian Alps. The company offers both still and sparkling water options, packaged in recyclable aluminum cans to promote environmental sustainability by reducing plastic waste. Known for its edgy branding and marketing strategies, Liquid Death has rapidly gained popularity, achieving significant revenue milestones and expanding its product line to include flavored waters and iced teas. As of March 2024, the company secured $67 million in funding, elevating its valuation to $1.4 billion.