KOJA Health Pty Ltd
Founded in 2013 and headquartered in Highett, Australia, KOJA Health Pty Ltd is a leading manufacturer and retailer of nutrient-dense, whole-food snack bars. KOJA is committed to minimally processed, high-quality ingredients, offering a healthier alternative to conventional snack bars. The company’s mission is to promote clean, real-food nutrition, focusing on plant-based, high-protein, and oat-based snacks.
Core Business and Specialization
KOJA specializes in whole-food snack bars, catering to the growing demand for nutrient-rich, minimally processed snacks. The company focuses on:
- Oat Bars and Lunchbox Bites for sustained energy.
- Protein Bars for fitness and performance nutrition.
- Peanut Butter Bars as a plant-based, protein-rich alternative.
KOJA prioritizes natural, Australian-sourced ingredients and is committed to no artificial additives, preservatives, or refined sugars.
Product Offerings
KOJA offers a wide range of natural snack bars, categorized into:
-
Oat Bars:
- Maple Oat Bar
- Lemon & Coconut Oat Bar
- Cinnamon & Raisin Oat Bar
- Dark Choc Chip Oat Bar
- Cacao Oat Bar
-
Choc Protein Bars:
- Double Chocolate
- Choc Hazelnut
- Peanut Fudge
-
Peanut Butter Bars:
- Peanut Crunch
- Peanut Chocolate
-
Lunchbox Bites:
- Muesli Oat Bites
- Choc Chip Oat Bites
- Choc Chip Bickie Bites
- Choc Brownie Bickie Bites
Competitive Advantage and Unique Selling Points
- Whole-Food Ingredients: Focus on minimally processed, nutrient-rich ingredients.
- 100% Australian-Owned and Operated: Supporting local farmers and suppliers.
- Sustainable and Ethical Sourcing: Committed to responsible ingredient procurement.
- No Artificial Ingredients: Free from preservatives, refined sugars, and synthetic additives.
- Growing Market Demand: Positioned in the fast-growing health and wellness snack industry.
Financial Strength and Market Presence
- Annual Revenue Growth: KOJA has seen double-digit annual revenue growth, fueled by expansion into major Australian retailers.
- Retail Presence: KOJA products are available in Woolworths, Coles, IGA, and independent health food stores.
- E-commerce Expansion: Strong direct-to-consumer sales via www.koja.com.au and partnerships with online wellness retailers.
- Export Market: Expanding international footprint, with growing distribution in New Zealand and Southeast Asia.
Shipment and Export Data
- Growing export operations in New Zealand, Singapore, and Malaysia, capitalizing on the increasing demand for healthy snack alternatives.
- Retail partnerships with major supermarket chains for in-store and online sales.
- Direct-to-consumer sales via online platforms contributing to 30%+ of total revenue.
Certifications and Compliance
KOJA adheres to strict food safety and quality standards, holding:
- HACCP Certification for food safety management.
- Australian Made Certification ensuring local ingredient sourcing.
- Plant-Based and Vegan Certifications for select products.
Customer Testimonials and Market Reputation
- KOJA’s Oat and Protein Bars are highly rated by fitness enthusiasts, athletes, and health-conscious consumers.
- Parents appreciate the brand’s commitment to no artificial ingredients in kids’ snacks.
- Retailers value KOJA’s premium quality and strong consumer demand in the natural food segment.
Major Achievements
- Expanding product portfolio, including high-protein and oat-based snack bars.
- Gaining shelf space in major Australian retailers, strengthening brand recognition.
- Rapid e-commerce growth, driving direct consumer engagement and repeat purchases.
- Sustainability initiatives, including reducing plastic packaging and supporting ethical farming.
KOJA Health Pty Ltd continues to lead the way in Australia’s whole-food snack industry, delivering clean, natural, and great-tasting snacks for health-conscious consumers worldwide.
