Khee San Food Industries Sdn. Bhd.
Khee San Food Industries Sdn. Bhd. is one of Malaysia’s leading confectionery manufacturers, specializing in the production of chewy candies, hard candies, wafers, bubble gum, and tablets. With a legacy spanning decades, the company has built a strong reputation for quality, innovation, and global distribution. Headquartered in Seri Kembangan, Malaysia, Khee San is a trusted supplier for both domestic and international markets.
Core Business & Product Offerings
Khee San Food Industries focuses on manufacturing and distributing a wide range of confectionery products, catering to consumers of all ages.
1. Chewy Candies
- Fruit Plus – A best-selling fruity chewy candy.
- Mint Plus – Refreshing chewy mint candies.
- Choco Plus – Chocolate-flavored chewy candies.
- Milk Plus – Dairy-based chewy treats.
- Snakie & Sochews – Assorted flavored chewy candies.
- Victory – A variety of flavored chewy candies.
2. Hard Candies
- Torrone & Comilk – Creamy and milk-based hard candies.
- Kiss Me & Bon Bon – Fruity and sweet flavored hard candies.
- Golly Pop & Nini – Lollipops with fun flavors.
- Fizzy, Moraine, Manda, Snackie – A selection of unique hard candy varieties.
3. Deposited Candies
- Victory & S’creams – Soft-centered deposited candies with rich flavors.
4. Chewing Gum & Bubble Gum
- Victory – A popular range of bubble gum and chewing gum products.
5. Wafers
- Lovin, Torrone, Tip-Top, Snackie – A selection of crispy, flavorful wafers.
6. Tablets
- Bento – Compact, easy-to-carry tablet candies.
Competitive Advantages & Industry Leadership
Khee San Food Industries stands out due to:
- Strong Brand Recognition – Home to iconic brands such as Fruit Plus, Torrone, Victory, Mint Plus, and Choco Plus.
- Extensive Product Range – Offering diverse flavors and formats to cater to various consumer preferences.
- State-of-the-Art Manufacturing – Utilizing advanced candy processing and packaging technology for efficiency and quality.
- Global Market Reach – Exporting products to Asia, the Middle East, Europe, and North America.
- Halal & Food Safety Compliance – Ensuring products meet global safety and Halal standards.
Market Presence & Export Strength
Khee San Food Industries exports its confectionery products to over 30 countries worldwide, supplying supermarkets, convenience stores, and wholesalers. Key export markets include:
- Southeast Asia: Malaysia, Indonesia, Thailand, Vietnam, and the Philippines.
- Middle East: UAE, Saudi Arabia, and Kuwait.
- Europe & North America: Supplying private label and branded products to select markets.
Certifications & Quality Assurance
Khee San Food Industries complies with international food safety and quality standards, holding certifications such as:
- HACCP (Hazard Analysis and Critical Control Points) Certified
- ISO 22000 Food Safety Management Certification
- GMP (Good Manufacturing Practices) Certified
- Halal Certified – Approved for Muslim consumers worldwide.
Industry Trends & Market Growth
- The global confectionery market is expected to reach $270 billion by 2027, growing at a CAGR of 4.3%, driven by increased demand for innovative flavors and sugar-free options.
- Asia-Pacific is the fastest-growing confectionery market, fueled by rising disposable income and snack consumption trends.
- Chewy and functional candies are gaining traction, with consumers seeking healthier alternatives and vitamin-enriched candies.
Future Growth & Expansion Strategy
- New Product Innovations – Expanding into sugar-free and functional candy segments.
- Strengthening E-Commerce Presence – Expanding availability on Lazada, Shopee, and international online retailers.
- Geographical Expansion – Increasing exports to new regions, including Africa and South America.
- Strategic Partnerships – Collaborating with distributors and retailers to enhance global market penetration.
With its commitment to quality, continuous innovation, and global market leadership, Khee San Food Industries Sdn. Bhd. remains a trusted name in the confectionery industry, delivering delicious and high-quality candies and snacks to consumers worldwide.
