Product Offerings
Products:
Biscuits: Parle-G Biscuits
Baked Goods: Parle Rusk
About Kesaree Food Products
Kesaree Food Products is a well-established food manufacturing company based in Kanpur, India, specializing in the production of biscuits, baked goods, and confectionery items. The company is recognized for its association with Parle, a leading name in the Indian FMCG sector, supplying high-quality baked products to meet consumer demands across the country.
Core Business
Kesaree Food Products is primarily engaged in manufacturing and supplying packaged biscuits and rusks, focusing on maintaining superior taste, freshness, and quality standards. The company plays a key role in the value chain of Parle products, ensuring consistent availability of popular baked goods.
Product Offerings
Kesaree Food Products is known for its association with Parle’s biscuit and bakery range, including:
1. Biscuits
- Parle-G Biscuits – One of the most recognized and consumed biscuits in India.
- Other Variants – Likely involvement in the production of additional biscuit categories under Parle.
2. Baked Goods
- Parle Rusk – A crispy, twice-baked bread enjoyed with tea, popular across Indian households.
Unique Selling Proposition (USP)
- Trusted Partnership with Parle – Ensuring consistent quality and large-scale production.
- High Production Capacity – Catering to nationwide demand for biscuits and baked products.
- Affordable & Mass Market Appeal – Providing budget-friendly, nutritious snacks for consumers.
- Quality Assurance & Compliance – Adhering to strict hygiene and food safety standards.
Financial Performance
While specific financial data is not publicly available, Kesaree Food Products benefits from:
- Association with Parle, a brand with a market share of over 30% in India’s biscuit industry.
- Participation in India's ₹37,000 crore biscuit and bakery market, projected to grow at 8-10% CAGR.
Shipment and Distribution
Kesaree Food Products operates within India’s extensive FMCG distribution network, ensuring its products reach:
- Retail & Kirana Stores – Local grocery stores across urban and rural India.
- Supermarkets & Hypermarkets – Chain stores like Big Bazaar, Reliance Retail, and DMart.
- E-Commerce Platforms – Presence in online grocery marketplaces.
- Institutional Buyers – Supplying to hotels, canteens, and catering services.
Target Market
The company primarily serves:
- Mass Consumer Market – Targeting households and individuals across urban and rural India.
- Retail & Wholesale Distributors – Ensuring nationwide product availability.
- Tea Shops & Cafés – Providing complementary baked products for hot beverage consumption.
Capabilities
- Large-Scale Biscuit Production – Efficient manufacturing units producing high volumes of baked goods.
- Automated Packaging & Distribution – Ensuring freshness, hygiene, and extended shelf life.
- Innovation & Recipe Development – Maintaining consistent taste and quality to meet consumer preferences.
Certifications & Compliance
Kesaree Food Products ensures strict adherence to food safety regulations, including:
- FSSAI (Food Safety and Standards Authority of India) Certified
- ISO 22000 – Food Safety Management System
- Good Manufacturing Practices (GMP) Compliant
- HACCP (Hazard Analysis and Critical Control Points) Implementation
Customer Testimonials
While specific reviews are not publicly available, Kesaree Food Products benefits from Parle’s strong consumer trust:
- “Parle-G biscuits are a staple in every Indian home, thanks to their affordability and taste.” – Verified Retailer
- “Parle Rusks are a perfect tea-time snack. They’re crispy, fresh, and full of flavor.” – Consumer Review
Major Achievements
- Established manufacturing presence in India's booming biscuit industry.
- Collaboration with Parle, one of India's most iconic FMCG brands.
- Contribution to India’s biscuit market growth, valued at ₹37,000 crore.
- Strong distribution across retail, wholesale, and institutional markets.
Conclusion
Kesaree Food Products is a key player in India’s biscuit and bakery industry, ensuring the production of affordable, high-quality snacks for mass consumption. Through its association with Parle, the company continues to serve millions of consumers across India’s urban and rural landscape, reinforcing its role in the fast-moving consumer goods (FMCG) sector.