Just Crave
Just Crave is a leading manufacturer and exporter of premium frozen food products, specializing in French fries, potato specialties, and flatbreads. Operating under Falcon Agrifriz, Just Crave is committed to delivering high-quality, frozen convenience foods that cater to domestic and international markets. With state-of-the-art processing facilities and a strong focus on quality and innovation, Just Crave has established itself as a trusted brand in the frozen food industry.
Core Business and Specialization
Just Crave specializes in frozen potato-based products and traditional Indian flatbreads, offering ready-to-cook and ready-to-eat solutions for foodservice, retail, and export markets.
Product Offerings:
- French Fries:
- Classic French Fries
- Crinkle Cut Fries
- Flavoury Fries
- Skin-On Fries
- Potato Specialties:
- Potato Wedges (Skin-On, Skin-Off)
- Hash Browns (Rectangular, Oval, Triangle)
- Tater Tots
- Patties (Classic, Herb King)
- Aloo Tikki
- Veggie Stix
- Chilli Garlic Poppers
- Cheese Chilli Poppers
- Potato Cheese Balls
- Flatbreads & Traditional Snacks:
- Paratha
- Pooran Poli
- Hara Bhara Kabab
- Kulcha
Market Presence and Export Performance
Just Crave has successfully expanded its reach in both domestic and global markets, catering to QSR chains, supermarkets, institutional buyers, and HORECA (Hotels, Restaurants, and Catering) businesses.
- Key Export Destinations: USA, UAE, Saudi Arabia, UK, Canada, Australia, Southeast Asia
- Annual Production Capacity: Over 50,000 metric tons of frozen food products
- Distribution Network: Retail, wholesale, food service, and private-label partnerships
- Client Portfolio: Quick-service restaurants (QSRs), hypermarkets, frozen food distributors, online grocery platforms
The company maintains a strong foothold in global markets, ensuring its products meet regional taste preferences and industry standards.
Quality Assurance and Certifications
Just Crave adheres to stringent food safety and quality control measures, ensuring all products meet global regulatory requirements.
Certifications & Compliance:
- FSSAI Approved: Certified for food safety in India
- ISO 22000: Compliance with food safety management systems
- HACCP Certified: Hazard-free processing and food safety assurance
- Halal Certified: Suitable for Muslim consumer markets
- US FDA Approved: Compliance with US food regulations for exports
By implementing advanced freezing technology and strict quality checks, Just Crave ensures freshness, taste, and nutritional integrity in every product.
Financial Strength and Business Growth
Just Crave has demonstrated strong financial performance, backed by rising global demand for frozen food and increased export volumes.
- Annual Revenue: Estimated at ₹300 crore+
- Profit Margins: Driven by high-volume production and cost-efficient sourcing
- Investment in R&D: Over ₹10 crore annually for product innovation and new flavors
- Expansion Projects: Increasing processing and storage capacity to support export growth
By continuously investing in technology, sustainability, and new market expansion, Just Crave is well-positioned for long-term growth.
Competitive Advantages and Unique Selling Propositions (USP)
- Premium Raw Material Sourcing: Only the best-quality potatoes and ingredients are used.
- Advanced Processing & Freezing Technology: Ensures crispy texture, longer shelf life, and natural taste preservation.
- Customized Solutions: Offers tailored product formulations for QSR chains and private-label brands.
- Diverse Product Portfolio: A comprehensive range of French fries, potato specialties, and traditional Indian flatbreads.
- Strong Supply Chain & Logistics: Cold-chain management ensures efficient delivery across multiple geographies.
Shipment Data and Trade Records
Just Crave has a well-established global supply chain, exporting frozen food products to leading markets.
- Recent Export Shipments: Over 1,000+ containers annually
- Average Shipment Value: ₹50 lakh – ₹2 crore per shipment
- Top Importing Countries: USA, UK, UAE, Canada, Australia, Saudi Arabia
With efficient logistics and high-capacity production, Just Crave is a preferred supplier in the international frozen food industry.
Customer Testimonials and Industry Recognition
Just Crave has received positive feedback from international buyers, highlighting the brand’s quality, consistency, and taste.
"Just Crave’s frozen fries and potato specialties have exceeded our expectations. The texture and crispiness remain intact even after freezing!"
— Retail Chain Buyer, UAE
"Their flatbreads are an authentic representation of Indian flavors. We love their high-quality parathas and kulchas!"
— Frozen Food Distributor, Canada
Future Expansion and Strategic Growth Plans
Just Crave is focused on scaling its global operations and introducing new product innovations.
- Expansion into New Export Markets: Strengthening presence in Latin America and Africa.
- Innovative Product Development: Launching vegan, gluten-free, and organic frozen food products.
- Investment in Sustainable Packaging: Using biodegradable and eco-friendly materials.
- Digital & E-Commerce Growth: Expanding sales through online retail and B2B e-commerce platforms.
With a commitment to product excellence, market expansion, and sustainable growth, Just Crave continues to lead the frozen food industry with innovation and quality.
