Julie's Manufacturing Sdn. Bhd.: Malaysia’s Leading Biscuits and Confectionery Brand
Julie's Manufacturing Sdn. Bhd. is one of Malaysia’s most recognized and trusted biscuit manufacturers, known for its high-quality, innovative, and delicious baked goods. Established in 1981, the company has grown into a global brand, exporting its premium biscuits and confectionery products to 80+ countries across Asia, the Middle East, Africa, Europe, and North America.
Core Business and Market Positioning
Julie's operates as a vertically integrated biscuit manufacturer, managing product development, production, marketing, and global distribution. The company specializes in:
- Premium Sandwich Biscuits – Famous for its Peanut Butter Sandwich Biscuits, a best-seller in multiple international markets.
- Healthy and Nutritional Biscuits – Offering oat-based cookies, whole grain biscuits, and low-sugar variants.
- Traditional and Festive Assortments – Popular selections for seasonal markets and gifting purposes.
- Innovative Wafer and Waffle Series – Expanding into new confectionery categories.
With a strong retail presence in supermarkets, convenience stores, and online platforms, Julie’s continues to strengthen its global footprint in the biscuits industry.
Product Portfolio and Specialization
Julie's offers a wide range of biscuits and confectionery products, focusing on taste, texture, and nutritional benefits.
Sandwich Biscuits
- Peanut Butter Sandwich (Flagship product)
- Chocolate Cream Sandwich
- Cheese Cream Sandwich
Crackers
- Golden Crackers
- Butter Crackers
- Wheat Crackers
Oat Cookies
- Oat 25 Ten Grains
- Oat 25 Strawberry
- Oat 25 Chocolate
Wafer Rolls & Cubes
- Love Letters Wafer Rolls: Chocolate, Strawberry, Vanilla flavors.
- Wafer Cubes: Chocolate, Tiramisu, Matcha.
Assorted Biscuits & Festive Packs
- Assorted Biscuits Tin
- Festive Assortment Pack
Waffles & Stick Biscuits
- Coconut Waffles, Coffee Waffles
- Choco More, Cheese More Stick Biscuits
All Julie's products are Halal-certified, non-GMO, and free from trans fats or artificial preservatives.
Market Presence and Global Expansion
Julie's Manufacturing Sdn. Bhd. is a dominant biscuit brand in Malaysia and Southeast Asia, with a strong international presence in:
- Asia: China, Indonesia, Singapore, Thailand, Philippines, Vietnam, India.
- Middle East & Africa: UAE, Saudi Arabia, Egypt, South Africa.
- Europe: France, Germany, UK.
- North America: USA, Canada.
The company exports to over 80 countries, leveraging global trade shows, retail partnerships, and e-commerce growth.
Financial Strength and Production Capacity
- Annual Sales Revenue: Estimated at $250 million+, driven by strong international demand.
- Production Volume: More than 40,000 metric tons of biscuits and confectionery annually.
- Manufacturing Facility: A fully automated production plant in Alor Gajah, Malaysia, with ISO 22000-certified quality control systems.
- Retail & Distribution Network: Partnerships with global supermarket chains, convenience stores, and e-commerce platforms.
Certifications and Compliance
Julie's maintains strict food safety and quality assurance standards, holding certifications such as:
- ISO 22000 – International food safety management certification.
- HACCP – Compliance with Hazard Analysis and Critical Control Points for food safety.
- Halal Certification – Approved by JAKIM Malaysia, ensuring compliance for Muslim consumers.
- BRC Global Food Safety Standard – Meeting international retail food standards.
- Non-GMO & Trans Fat-Free Certification – Ensuring clean-label products.
These certifications reinforce Julie’s commitment to premium-quality, safe, and ethical food production.
Major Achievements and Industry Recognition
- Malaysia’s #1 Biscuit Exporter – Leading the country’s biscuit and confectionery exports for over 30 years.
- Best-Selling Peanut Butter Sandwich Biscuit – A flagship product with millions of units sold annually.
- Ranked Among Top 10 Biscuit Brands in Asia – Recognized for product innovation, quality, and consumer trust.
- Strategic Partnerships with Global Retailers – Available in Walmart, Carrefour, Tesco, and major e-commerce platforms.
Sustainability and Corporate Responsibility
Julie's is committed to sustainable and ethical business practices, implementing initiatives such as:
- Eco-Friendly Packaging – Reducing plastic waste through recyclable and biodegradable materials.
- Sustainable Palm Oil Usage – Partnering with RSPO-certified palm oil suppliers.
- Community Engagement – Supporting local farmers, disaster relief programs, and educational initiatives.
Conclusion
Julie's Manufacturing Sdn. Bhd. is a globally recognized leader in biscuits and confectionery, known for its quality, innovation, and sustainability. With a strong market presence in 80+ countries, state-of-the-art production facilities, and a commitment to excellence, Julie’s continues to set new benchmarks in the global biscuits industry.
