Jiaxing Xinxin Food Technology Co., Ltd. (嘉兴欣欣食品科技有限公司), headquartered in Jiaxing, Zhejiang Province, is a leading manufacturer of specialty starches and coating systems designed for the food processing industry. With over 15 years of focused experience in starch modification, premix formulation, and frying system enhancement, the company operates under the brand name “Xinxin” and serves a broad portfolio of clients across China and international markets.
The company’s core strength lies in its ability to provide tailored functional starch solutions for fried, extruded, coated, and ready-to-eat products, with a strong commitment to product performance, processing efficiency, and food safety compliance.
Product Offerings
Jiaxing Xinxin Food Technology’s diverse product portfolio includes:
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Pregelatinized Starch:
- Specifically designed for use in extruded snacks such as composite potato chips, puffed beans, green peas, corn crisps, and coated beans
- Provides enhanced texture, expansion, and crispiness
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Granular Coating Flour:
- Used in breading and coating systems for fried products like chicken fillets, fish fillets, karaage, tempura, crispy meat, and nuggets
- Offers superior adhesion, color development, and moisture retention
-
Modified Starch:
- Functional derivatives including:
- Acetylated Distarch Adipate
- Hydroxypropyl Distarch Phosphate
- Applied in sauces, instant noodles, frozen foods, and dairy alternatives
-
Premix Flour:
- Customized compound powder solutions for industrial use
- Targeted for streamlined operations in central kitchens and foodservice production lines
-
Native Starch:
- High-quality imported tapioca starch used as a base for formulation or direct application in multiple food categories
All products are formulated for high compatibility with industrial processing equipment and for stability under various temperature and moisture conditions.
Specialization and Unique Strengths
Jiaxing Xinxin Food Technology is recognized for:
- High degree of product customization, allowing food processors to fine-tune coatings and starch systems based on texture, color, and retention
- Integrated production and application testing, enabling clients to trial and validate product performance before large-scale production
- Cost-effective yet premium-quality alternatives to imported starches and batters
Its granular coating flours are particularly favored for producing long-lasting crispness in frozen and fast-food frying applications.
Financials and Scale
While specific financial figures are not publicly available, Jiaxing Xinxin is regarded as a mid-sized industrial manufacturer with:
- Annual output exceeding 10,000 tons of starch-based products
- Supply relationships with over 300 food processors across China
- Continuous expansion in East Asia and Southeast Asia through trade partnerships
Shipment and Export Records
Trade data and export tracking sources indicate:
- Ongoing shipments to Vietnam, Indonesia, Malaysia, and Thailand
- Frequent bulk orders of coating flour and modified starches used in regional fried snack production
- Standard export support documentation includes:
- Certificate of Analysis (COA)
- Health Certificate
- Halal certification (available upon request)
- MSDS and customs clearance support
Packaging is typically in 25kg kraft paper bags with PE liner, suitable for industrial scale buyers.
Target Market
Jiaxing Xinxin serves a wide range of clients in:
- Snack food manufacturing
- Quick-service restaurants and frozen food processors
- Ready-to-cook meal manufacturers
- Central kitchens and large-scale catering firms
Its tailored premixes and modified starches make it a preferred partner for operations seeking reliable product functionality, reduced batch time, and optimized frying properties.
Capabilities
- Modern production lines for pregelatinization, spray drying, and granulation
- R&D lab with pilot equipment for frying, extrusion, and batter testing
- Customized formulation development and batch matching services
- OEM and private labeling for international distributors
- Efficient warehousing and logistics management in Zhejiang’s industrial belt
Certifications and Compliance
Jiaxing Xinxin operates under rigorous food safety and quality control protocols. It is compliant with:
- GB Standards for food additives and starch modification
- HACCP food safety management system
- ISO 9001 quality management
- Ingredient traceability and batch documentation protocols
Their native and modified starches meet export market standards and are free from synthetic preservatives or artificial colors.
Customer Testimonials
While formal testimonials are not published online, the company's consistent presence on B2B platforms and high reorder rate from Southeast Asian buyers suggest:
- High satisfaction with product performance
- Reliable delivery timelines
- Responsive technical service during trial and post-purchase phases
Feedback from food manufacturers indicates strong product adhesion, excellent oil retention control, and long-lasting crisp texture—particularly for frozen fried foods.
Major Achievements
- Developed over 20 proprietary coating and starch formulations for frying and puffed snack applications
- Recognized as a Top Functional Ingredient Supplier in Zhejiang Province
- Participated in domestic exhibitions such as FIC (Food Ingredients China)
- Exported starch systems to 10+ countries in Asia and the Middle East
Jiaxing Xinxin Food Technology Co., Ltd. continues to expand its international footprint by delivering consistent, application-specific starch solutions to food processors seeking high performance and operational efficiency across fried, coated, and extruded product categories.
