The Japan Fruits and Vegetables Export Promotion Council, a general incorporated association, was established for the purpose of promoting exports of domestically produced fruits and vegetables and their processed products. We carry out a wide range of activities, including promoting domestic fruits and vegetables domestically and internationally, holding exhibitions and seminars, conducting overseas marketing surveys, holding study meetings on collaboration between production areas and improving the export environment, and supporting export businesses. Through these efforts, we aim to communicate the high quality and safety of Japanese fruits and vegetables overseas and expand demand.