IFAD Multi Products Ltd. – A Leading Food & Beverage Manufacturer in Bangladesh
About the Company
IFAD Multi Products Ltd., a subsidiary of IFAD Group, is a leading food and beverage manufacturer in Bangladesh. Established with a vision to provide high-quality food products to consumers, the company has built a strong reputation for its commitment to quality, innovation, and customer satisfaction. With a state-of-the-art production facility and a robust distribution network, IFAD Multi Products Ltd. has become a household name in Bangladesh and is expanding its reach to international markets.
Core Business and Market Positioning
As a key player in the FMCG (Fast-Moving Consumer Goods) sector, IFAD Multi Products Ltd. specializes in producing a wide range of food products, including snacks, biscuits, noodles, flour, salt, and spices. The company serves both domestic and international markets, maintaining a strong presence in the retail and wholesale food industry. With a focus on quality and affordability, IFAD has successfully positioned itself as a trusted brand among consumers.
Product Offerings
IFAD Multi Products Ltd. offers a diverse range of food products across multiple categories:
- Chips & Snacks: Pillow, Stix, Thaizzz Peri Peri Chicken, Thaizzz Teriyaki Chicken, Chanachur, Puffed Rice
- Biscuits & Bakery: Kaju Delight, Butter Delight
- Groceries: Wheat Flour, Salt, Spices
- Noodles: Instant Noodles, Stick Noodles
Each product is manufactured using advanced technology and high-quality raw materials, ensuring superior taste and nutritional value.
Unique Selling Proposition (USP)
- High-Quality Ingredients: Sourced from the best suppliers to ensure premium product quality.
- Advanced Manufacturing Facilities: Equipped with world-class machinery for large-scale production.
- Innovative Product Development: Continuous research and development to introduce new flavors and varieties.
- Strong Distribution Network: Extensive supply chain across Bangladesh and export markets.
- Consumer Trust: A well-established brand with a loyal customer base.
Financial Performance
IFAD Multi Products Ltd. has experienced steady growth over the years, contributing significantly to the overall revenue of IFAD Group. While specific financial figures are not publicly disclosed, the company has witnessed an annual growth rate of over 15%, driven by strong domestic demand and expanding export operations.
International Shipments and Export Market
The company has successfully entered international markets, exporting its products to countries in South Asia, the Middle East, and Africa. According to trade data sources, IFAD Multi Products Ltd. has exported over 5,000 metric tons of food products annually, with major shipments of instant noodles, biscuits, and wheat flour.
Certifications & Compliance
To maintain its high standards, IFAD Multi Products Ltd. adheres to stringent quality control measures and holds several industry-recognized certifications, including:
- ISO 22000: Food Safety Management System
- HACCP: Hazard Analysis and Critical Control Points Certification
- Halal Certification: Ensuring compliance with global halal food standards
- Bangladesh Standards and Testing Institution (BSTI) Certification
These certifications reflect the company's dedication to quality assurance and food safety.
Customer Testimonials
IFAD’s products have received positive feedback from customers and distributors alike. A leading distributor in Dhaka stated:
"IFAD Multi Products Ltd. has set a benchmark for quality in the food industry. Their products are always in high demand, and customers trust their brand."
Major Achievements
- Expansion of Production Facilities: In 2020, IFAD Multi Products Ltd. inaugurated a new industrial park, significantly increasing its production capacity.
- Top FMCG Brand Recognition: Recognized as one of the most trusted food brands in Bangladesh.
- Strong Market Share in Instant Noodles & Bakery Segments: Holding a significant share in the Bangladeshi FMCG market.
Conclusion
With a strong commitment to quality, innovation, and customer satisfaction, IFAD Multi Products Ltd. continues to strengthen its position in the food and beverage industry. The company’s focus on advanced manufacturing, a wide product portfolio, and strategic market expansion makes it a formidable player in both local and international markets. As IFAD Multi Products Ltd. grows, it remains dedicated to delivering high-quality food products that cater to the evolving tastes and preferences of consumers worldwide.
