HYPE Drinks & Supplements is a leading provider of premium energy and sports drinks, protein bars, and powders, founded by a former Formula 1® driver in 2000. The brand is known for its innovative approach and high-quality European ingredients. With a strong presence in the Middle East, Australia, Europe, Africa, and Latin America, HYPE continues to expand globally, driven by a commitment to passion, creativity, and high standards. The company's product line includes a variety of functional beverages designed to support active and adrenaline-fueled lifestyles.