Exhibiting at Gulfood 2025

Hype Functional Drinks and Sports Nutrition: Revolutionizing Energy and Performance Nutrition

Hype Functional Drinks and Sports Nutrition is a globally recognized brand offering high-performance energy drinks and sports nutrition products. Headquartered in Dubai, United Arab Emirates, Hype has cemented its reputation as a leading provider of functional beverages and performance supplements that cater to athletes, fitness enthusiasts, and individuals seeking a boost in energy and endurance.

Company Overview

Founded and led by Bertrand Gachot, a former Formula 1 driver, Hype was established with a vision to redefine energy drinks and sports nutrition through innovation, quality, and performance-driven formulations. With over two decades of experience, the company has successfully expanded its presence across more than 45 countries worldwide, becoming a household name in the energy drink and fitness industry.

Core Business Segments

Hype operates within two primary business verticals:

1. Hype Energy Drinks – A range of premium energy and sports drinks designed to enhance stamina, focus, and endurance.
2. Hype Sports Nutrition – High-quality sports nutrition supplements tailored for fitness professionals, athletes, and health-conscious individuals.

Market Presence and Key Statistics

• Distributed in over 45 countries, including Europe, North America, the Middle East, and Asia.
• More than 500 million cans sold globally since inception.
• Hype Energy MFP ranked among the top-selling energy drinks in the UAE and Europe.
• Presence in Formula 1 sponsorships, gaming events, and fitness expos worldwide.
• Active collaborations with fitness influencers, esports teams, and professional athletes.

Product Portfolio

Hype offers a diverse range of energy drinks and performance supplements designed to cater to various consumer needs:

Energy Drinks

• MFP Energy Drink – A sugar-free, high-caffeine formula infused with vitamins and natural flavors.
• Enlite – A low-calorie energy drink enriched with natural extracts for a balanced energy boost.
• Twisted – A fruit-infused energy drink with a refreshing taste and long-lasting stamina benefits.

Sports Drinks

• Hype Sports Tropical – Designed to rehydrate and replenish electrolytes post-exercise.
• Hype Sports Citric – A citrus-based sports drink with B vitamins and minerals to aid muscle recovery.

Sports Nutrition and Supplements

• Protein Bars:
  • Peanut Butter
  • Chocolate Coconut
  • Chocolate Crunch
• Pre-Workout Supplements:
  • Pre-Workout Xtreme – High-intensity performance booster with caffeine, beta-alanine, and nitric oxide precursors.
  • Pre-Workout RTD (Ready-to-Drink) – Convenient, on-the-go pre-workout fuel for instant energy.
• Amino Acid Supplements:
  • BCAA + Glutamine – Essential for muscle recovery and endurance.

Competitive Edge and Industry Leadership

• Scientific Formulations: All Hype products are scientifically backed, ensuring high-quality and effective ingredients.
• Premium Packaging and Design: Hype Energy Drinks feature sleek, stylish, and recyclable aluminum cans.
• Global Branding and Sponsorships: Strong association with Formula 1, Esports tournaments, and international fitness events.
• Health-Conscious Offerings: Several products cater to sugar-free, vegan, and low-calorie consumer demands.

Financial Performance and Growth

• Annual revenue exceeding $150 million, with continuous year-on-year growth.
• Strong e-commerce and retail sales, with major distribution across Amazon, Carrefour, Walmart, and specialized fitness stores.
• Projected market expansion of 25% by 2026, with targeted growth in Latin America and Southeast Asia.
• Increasing sales via direct-to-consumer (DTC) strategies and digital marketing investments.

Certifications and Compliance

• ISO 22000 Certified: Ensuring food safety management standards.
• HACCP Compliance: Strict quality control processes for manufacturing and production.
• FDA Approved: Certified for export and sales in the United States.
• Vegan and Gluten-Free Certifications for select nutrition products.

International Shipments and Expansion

• Over 50,000 metric tons of energy drinks and sports supplements shipped worldwide annually.
• Growing presence in North America, Europe, and the Middle East, with expanding distribution networks.
• Strategic partnerships with fitness influencers, nutritionists, and online retail giants.

Customer Testimonials

• “Hype Energy MFP is my go-to drink before workouts. It gives me an instant energy boost without the sugar crash.” – Fitness Trainer, Germany.
• “As an esports professional, focus and endurance are key. Hype keeps me sharp during long gaming sessions.” – Pro Gamer, USA.
• “The protein bars are great! Tasty, high in protein, and perfect for post-workout recovery.” – Athlete, UAE.

Major Achievements and Recognitions

• Ranked among the top 10 energy drink brands globally.
• Official partner of Formula 1 racing teams and major esports organizations.
• Awarded "Best Functional Drink Brand" in the UAE at the Gulf Food Awards.
• Successfully launched innovative sugar-free and functional beverage ranges.

Future Roadmap

• Expansion into organic and plant-based sports nutrition.
• Increased investment in AI-driven consumer engagement for personalized product recommendations.
• Strengthening partnerships with fitness centers, gyms, and health-conscious retailers.
• New product innovations in CBD-infused beverages and hydration-focused energy drinks.

Hype Functional Drinks and Sports Nutrition continues to lead the way in performance beverages and supplements, combining cutting-edge science, superior taste, and powerful branding to dominate the global market.