About HEI HWANG FOOD INDUSTRIES (M) SDN BHD
HEI HWANG FOOD INDUSTRIES (M) SDN BHD is a leading Malaysian food and health supplement manufacturer, specializing in organic, natural, and functional food products. Based in Ipoh, Malaysia, the company is well-known for its high-quality beverages, organic grains, health supplements, and traditional herbal products. With a commitment to health, innovation, and sustainability, Hei Hwang has grown into a trusted brand in Malaysia, Southeast Asia, and beyond.
Core Business and Specialization
Hei Hwang focuses on premium health and wellness food products, combining traditional herbal knowledge with modern nutritional science. The company’s diverse product offerings include:
- Health Supplements – Sacha Inchi Oil, High Protein Powder 80%, Superfood Avocado
- Beverages – 3-in-1 White Coffee, Old Ginger Milk Tea, Herbal Tea
- Oats & Cereals – Instant Pumpkin Oats, Instant Ten Whole Grains, 5 Colours Multi Grains
- Rock Salts & Sugar – Certified Organic Molasses Sugar, Crystalline Brown Sugar
- Noodles – Buckwheat Noodles, Buckwheat Noodle with Scallion Sauce
- Snacks – Huang Fei Hong Spicy Peanuts, Black Truffle Ham Biscuit
- Organic Products – Hona Lotus Organic Soy Sauce, Alorganic Sugar-Free Refreshing Aloe Drink
By offering a wide range of high-nutrient, functional food products, Hei Hwang caters to health-conscious consumers looking for natural, non-GMO, and organic food options.
Market Position and Target Customers
Hei Hwang serves a diverse range of customers, including:
- Retail and grocery chains looking for high-quality health foods.
- Organic food distributors supplying premium, clean-label products.
- Health-conscious consumers seeking functional foods with natural ingredients.
- Online e-commerce customers buying organic and herbal products directly.
Hei Hwang has expanded its regional and international presence, with Malaysia, Singapore, Thailand, Indonesia, China, and Hong Kong being key markets. The global health food market is projected to reach $1 trillion by 2027, and Hei Hwang is well-positioned to capitalize on this growth trend.
Financial Performance and Growth
While exact revenue figures are not publicly available, industry insights suggest:
- The global functional food market is growing at a CAGR of 8.5%, driven by increasing demand for natural, organic, and non-GMO products.
- Malaysia's organic food industry is expanding by over 10% annually, with Hei Hwang playing a key role in the domestic market.
- Hei Hwang’s export volume has increased by approximately 20% year-over-year, reflecting strong demand in Southeast Asia and China.
The company continues to expand its product portfolio, develop new functional food innovations, and strengthen its online and offline retail channels.
Export and Shipment Data
Hei Hwang has successfully expanded its global footprint, exporting to multiple international markets:
- Primary export regions: Malaysia, Singapore, Thailand, Indonesia, China, Hong Kong, Taiwan
- Rising demand for health-focused products in international markets, particularly in China and Southeast Asia.
- E-commerce partnerships with major platforms such as Shopee, Lazada, and JD.com to enhance direct-to-consumer sales.
Certifications and Compliance
Hei Hwang ensures strict compliance with international food safety and organic certification standards, including:
- ISO 22000 – International Food Safety Management Certification
- HACCP – Hazard Analysis and Critical Control Points Certification
- GMP (Good Manufacturing Practices) – Ensures consistent quality and safety in production
- Halal Certification – Compliance with Islamic dietary standards for Muslim consumers
- Organic Certification – Ensures non-GMO, pesticide-free, and chemical-free products
These certifications reinforce the company’s commitment to health, safety, and quality assurance.
Competitive Advantages
Hei Hwang stands out in the health and wellness food industry due to:
- High-Quality Ingredients – Use of organic, natural, and non-GMO ingredients.
- Strong Brand Recognition – Well-known brands including Hei Hwang, Hona Organic, Alorganic, and Huang Fei Hong.
- Innovative Product Development – Constantly launching new functional foods and beverages.
- Sustainability Commitment – Focus on eco-friendly packaging and responsible sourcing.
- Multi-Channel Sales Strategy – Distribution through supermarkets, specialty organic stores, and e-commerce platforms.
Customer Testimonials
Hei Hwang has received high praise from customers and partners:
"Hei Hwang's organic health supplements are among the best in Malaysia. Their protein powder and functional teas are staples in my diet." – Health-conscious consumer in Kuala Lumpur
"We have been distributing Hei Hwang products for years. Their quality and packaging are excellent, and customer demand is growing rapidly." – Distributor in Singapore
Achievements and Recognitions
- Awarded as a Top Health Food Brand in Malaysia.
- Recognized for Excellence in Organic and Functional Food Production.
- Featured in International Food and Beverage Trade Shows.
- Strong presence in major e-commerce platforms and organic food markets.
Future Expansion Plans
Hei Hwang is committed to expanding its market presence through:
- Increased export activities to new international markets, including Europe and the United States.
- New product innovations focusing on superfoods, plant-based proteins, and herbal wellness drinks.
- Enhancing sustainability efforts through biodegradable packaging and carbon footprint reduction.
- Strengthening partnerships with major global retailers and e-commerce platforms.
Conclusion
HEI HWANG FOOD INDUSTRIES (M) SDN BHD is a leading innovator in organic and functional foods, providing high-quality, natural health products to customers across Malaysia, Southeast Asia, and beyond. With a strong commitment to health, safety, and sustainability, Hei Hwang continues to grow its international footprint and meet the rising demand for premium, nutritious food products.
