Hamdard Foods India
Company Overview
Hamdard Foods India is a leading manufacturer and marketer of traditional and health-based food products. A part of Hamdard Laboratories, a well-established name in Unani medicine, Hamdard Foods extends the brand’s legacy into the food and beverage industry, blending natural ingredients with modern health-conscious formulations. The company is renowned for its iconic RoohAfza, one of India’s most loved beverages, along with an expanding portfolio of food and wellness products.
Core Business and Specialization
Hamdard Foods operates in multiple food categories, including:
- Beverages: Signature products like RoohAfza, RoohAfza Lite, RoohAfza Red Rush, RoohAfza Fusion, Hamdard Lassi, RoohAfza Milkshake, Hamdard Nariyal Paani, and Glucose-D.
- Spices and Condiments: Khaalis spice range, saffron, hing, and vermicelli.
- Cooking Oils: Olive Pomace Oil and Kachi Ghani Mustard Oil.
- Health and Wellness: Hamdard Honey, Sat Isabgol, ElectrORS, Refresh Nariyal Paani, Asli Milkshake.
- Soya Products: Hamdard Soya Chunks.
The company’s products emphasize natural, high-quality ingredients, catering to health-conscious consumers while preserving traditional flavors.
Market Presence and Export Performance
Hamdard Foods has an extensive domestic and international presence, with a stronghold in India, the Middle East, Southeast Asia, and select Western markets. The export segment contributes significantly to the company’s revenue, with RoohAfza being a global favorite.
- Key Markets: India, UAE, Saudi Arabia, Bangladesh, Pakistan, UK, USA, Canada.
- Annual Export Volume: Reports indicate a steady increase in demand for Hamdard’s traditional beverages, particularly RoohAfza, which remains a top-selling product in Indian diaspora markets.
- Distribution Channels: Retail chains, e-commerce platforms, and specialized ethnic food stores.
Financial Performance and Growth
Hamdard Foods is a high-revenue-generating segment of Hamdard Laboratories, contributing to its growing FMCG footprint:
- Annual Turnover: Estimated at ₹500-700 crore, with beverages and wellness products driving growth.
- YoY Growth: 10-15% annual growth, fueled by increasing demand for natural beverages and health-focused products.
- Market Share: RoohAfza dominates the Indian sherbet and syrup market, with over 50% share.
Manufacturing Capabilities and Facilities
Hamdard Foods operates modern manufacturing facilities across India, ensuring:
- Strict quality control and adherence to food safety regulations.
- Large-scale production capacity for bulk supply.
- Integration of advanced processing technologies to maintain product consistency and taste.
Certifications and Compliance
Hamdard Foods is committed to international food safety and quality standards, holding:
- ISO 22000 Certification – Ensuring stringent food safety management.
- FSSAI Compliance – Regulatory approval from India’s Food Safety and Standards Authority.
- Halal Certification – Compliance with dietary laws for global Muslim markets.
- GMP (Good Manufacturing Practices) – Ensuring high production standards.
Customer Testimonials
Hamdard’s products, particularly RoohAfza, have received overwhelming consumer loyalty and positive reviews:
"RoohAfza is a summer staple in our home. No drink comes close to its refreshing taste!" – Consumer in India
"We have been importing Hamdard products for years, and our customers love the authenticity." – Distributor in UAE
Major Achievements
- RoohAfza remains the top-selling sherbet brand in India and globally, with sales exceeding ₹200 crore annually.
- Expanded product portfolio into wellness and dairy-based beverages.
- Strong e-commerce presence, with Hamdard products available on Amazon, Flipkart, and other platforms.
Conclusion
Hamdard Foods India has successfully blended heritage with innovation, maintaining its legacy while catering to modern consumer preferences. With a focus on natural ingredients, wellness-oriented products, and global expansion, the company is poised for continued growth. Its commitment to quality, compliance, and consumer satisfaction makes it a trusted name in the food and beverage industry.
