Exhibiting at Foodex Japan 2025

Hamadasyuzou: Crafting Premium Shochu from Kagoshima Prefecture

Hamadasyuzou is a distinguished shochu distillery based in Ichiki-Kushikino, Kagoshima Prefecture, Japan. With a legacy spanning over 150 years, the company has mastered the art of producing authentic, high-quality shochu using time-honored techniques combined with modern innovations. Hamadasyuzou is known for its dedication to craftsmanship, sustainability, and global expansion in the premium spirits market.

Core Business and Specialization

Hamadasyuzou specializes in the production of authentic Kagoshima-style shochu, a traditional Japanese distilled spirit made from locally sourced ingredients such as sweet potatoes and barley. The company operates multiple distilleries, each equipped with state-of-the-art facilities to ensure consistent quality while preserving the traditional essence of shochu brewing.

Product Portfolio

Hamadasyuzou produces a diverse range of premium shochu brands, including:

• Kaido: A traditional honkaku (authentic) shochu made from carefully selected ingredients and refined through meticulous distillation techniques.
• Iwainoaka: A rich and full-bodied shochu crafted using high-quality sweet potatoes grown in Kagoshima.
• Kakushigura: A barrel-aged barley shochu known for its deep aroma and smooth texture, appealing to whisky lovers.
• DAIYAME: A premium shochu awarded for its unique lychee-like aroma and smooth drinking experience.

Market Position and Achievements

• Global Recognition: Hamadasyuzou's DAIYAME shochu won the Gold Award at the 2020 International Wine & Spirit Competition (IWSC), solidifying its reputation in the global spirits market.
• Traditional and Modern Techniques: The company operates three distinct distilleries—Denbeegura, Kinzangura, and Den’en Silver Brewery, each specializing in different distillation methods to create a variety of unique flavors.
• Sustainable Production: Hamadasyuzou emphasizes environmental sustainability, utilizing locally sourced ingredients and adopting eco-friendly brewing practices.

Financial Strength and Growth

• Expanding International Sales: With Japan's shochu exports growing annually, Hamadasyuzou has successfully penetrated key overseas markets, including the United States, Europe, and Asia.
• Market Performance: In 2023, Japan’s shochu export market grew by over 20%, with Kagoshima-based distilleries like Hamadasyuzou playing a pivotal role in this growth.
• Premium Product Strategy: The company has positioned itself in the high-end spirits category, targeting consumers who appreciate craft spirits with unique flavors.

Target Markets

Hamadasyuzou primarily caters to:

• Luxury Bars and Restaurants: High-end establishments that focus on authentic Japanese spirits.
• International Spirits Enthusiasts: Consumers looking for unique premium beverages outside traditional whisky and vodka options.
• Duty-Free and Travel Retail Markets: Expanding presence in airport duty-free shops and international trade fairs.
• E-commerce and Direct Sales: Leveraging online platforms to reach global customers seeking premium Japanese shochu.

Certifications and Compliance

• Kagoshima Shochu Certification: Recognized as an authentic producer of honkaku shochu.
• International Spirit Awards: Multiple accolades from the International Wine & Spirit Competition (IWSC) and Monde Selection.
• Compliance with Japanese Food and Beverage Standards: Ensuring product safety and premium quality.

Customer Testimonials

• "DAIYAME is a masterpiece! The lychee aroma is something I’ve never experienced in any other spirit." – Whisky Connoisseur Review
• "Hamadasyuzou’s shochu selection brings out the true essence of Kagoshima’s traditional craftsmanship. A must-try for all spirit lovers!" – International Distributor

Future Prospects

Hamadasyuzou continues to expand its global footprint, focusing on premium product launches, new distribution partnerships, and innovative brewing techniques. With a rich history and a commitment to excellence, the company is set to strengthen its position as one of Japan’s leading shochu distilleries in the international market.