Exhibiting at FOOD INGREDIENTS CHINA 2025

Gutian Fujian Chengjiu Enterprises Co., Ltd.（福建省古田县程久红粬有限公司）is a specialized enterprise engaged in the production and processing of Red Yeast Rice (Monascus purpureus), a traditional Chinese food ingredient and natural food additive widely used for coloring, flavoring, and health applications. Located in Gutian County, Fujian Province—an area with a strong agricultural and fermentation heritage—the company has developed itself as a regional producer catering to the domestic market.

Core Business and Product Focus

Chengjiu Enterprises primarily focuses on the production of Red Yeast Rice (RYR) and its derivative products. RYR is made by fermenting rice with the Monascus purpureus mold and has long been used in Chinese cuisine for its deep red color, as well as in traditional medicine for its cholesterol-lowering properties.

Main product categories include:

• Red Yeast Rice:

  • Fermented rice product used in seasoning, meat processing, and health supplements

• Red Yeast Rice Powder:

  • Fine-grade powder used as a food colorant or dietary supplement ingredient

These products are commonly supplied in bulk to food manufacturers, traditional food artisans, and TCM (Traditional Chinese Medicine) formulation companies.

Location and Production Environment

Gutian County in Fujian Province is known for its mushroom cultivation and fermentation practices, making it a favorable environment for natural fermentation-based products. The humid subtropical climate and clean agricultural zones provide ideal conditions for the cultivation and fermentation of Red Yeast Rice.

The company’s production infrastructure is presumed to follow traditional fermentation techniques, including:

• Natural or temperature-controlled fermentation of rice
• Sun-drying and milling processes
• Sieving and packaging under cleanroom conditions

Market and Distribution

Chengjiu’s operations appear to be domestically focused, supplying Red Yeast Rice to food and ingredient distributors within China. The primary applications of its products are in:

• Traditional Chinese dishes (e.g., red-cooked pork, fermented sauces)
• Natural food coloring for meats and baked goods
• Herbal supplement production

Although no export records or international brand presence have been located, the company may serve as an OEM supplier for traders who repackage or distribute RYR under private labels.

Compliance and Certifications

There is no publicly available documentation of food safety certifications or export compliance. However, producers of Red Yeast Rice in China are typically required to hold:

• SC Production License for food processing
• GB Standard Compliance (Chinese National Standards for food additives)
• Product registration under local Market Supervision Bureau for safety regulation

Companies aiming to export or import such products are advised to request:

• Non-GMO confirmation
• Heavy metals and aflatoxin testing reports
• Certificate of Analysis (COA) for each batch

Industry Trends and Relevance

Red Yeast Rice has gained international attention for its potential role in natural cholesterol management, containing monacolin K—biochemically identical to lovastatin. As demand for natural alternatives to synthetic additives grows, suppliers of fermented ingredients like Chengjiu are well-positioned to support clean-label food and nutraceutical brands.

However, due to regulatory concerns in the U.S. and EU over the pharmaceutical nature of monacolin K, international buyers must ensure Chengjiu’s product meets acceptable safety thresholds for bioactive components.

Strengths and Limitations

Strengths:

• Specialized focus on a niche traditional product with health and culinary applications
• Ideal geographic and climatic conditions for fermentation
• Likely access to skilled labor and raw material sources from Gutian's agri-sector

Limitations:

• No official website, product catalog, or certification listings available online
• No confirmed export data or international shipment records
• Limited digital and brand visibility, indicating small-to-medium enterprise scale

Strategic Outlook

Gutian Fujian Chengjiu Enterprises Co., Ltd. maintains a traditional and regionally embedded business model. Its strength lies in its narrow specialization and alignment with traditional fermentation processes. To achieve broader recognition or export viability, the company would benefit from:

• Registering and publishing GMP or HACCP certifications
• Developing English-language product documentation and digital presence
• Partnering with global ingredient distributors for market entry

Recommendations for Buyers

Potential partners or buyers considering Red Yeast Rice sourcing from China should:

• Confirm monacolin K levels if intended for export to regulated markets
• Request recent third-party lab testing and quality assurance documents
• Assess production consistency and batch traceability through samples
• Inquire about private label, bulk packaging, and contract processing services

Chengjiu Enterprises may offer value to domestic and regional buyers looking for authentic Red Yeast Rice ingredients with traditional processing roots, suitable for culinary, artisanal, or heritage food applications.