Gullón, S.A., founded in 1892 and headquartered in Aguilar de Campoo, Palencia, Spain, is one of Europe's leading manufacturers of biscuits and health-oriented baked goods. With over 130 years of history, the company has grown into a global brand, combining tradition and innovation to meet the demands of modern consumers across more than 120 countries.
Core Business
Gullón specializes in the production of biscuits, cookies, and health-focused snacks. The company operates two state-of-the-art production facilities—Gullón II and VIDA—which are among the largest and most technologically advanced biscuit manufacturing plants in Europe. The business is structured to serve both branded and private-label markets worldwide.
Product Offerings
- Biscuits & Cookies
- María Biscuits
- Digestive Biscuits
- Wholegrain Cookies
- Gluten-Free Biscuits
- Butter Cookies
- Classic Butter Biscuits
- Chocolate-Coated Butter Biscuits
- Specialty Biscuits
- Diabetic Range (no sugar added)
- Fiber-Rich Biscuits
- Baby Biscuits
- Organic and Vegan Cookies
Gullón is particularly renowned for pioneering health biscuits in Spain, being the first to develop biscuits with no added sugar, wholemeal flour, and high-fiber formulations.
Specialization and USP
Gullón’s core USP lies in its strong emphasis on health and nutrition without compromising taste. Its product development aligns with global wellness trends, featuring:
- Sugar-free, gluten-free, and high-fiber options
- Use of sustainable and non-hydrogenated fats
- Proprietary recipes developed by in-house R&D teams
Their production process is vertically integrated, allowing for greater quality control and responsiveness to market trends.
Financial Strength
According to audited data and public financial disclosures:
- Gullón achieved a revenue of €546 million in 2022, representing a 15% increase year-over-year
- Export sales account for over 40% of total revenue
- The company employs over 1,800 staff and continues to invest more than €40 million annually in innovation and infrastructure
Shipment Data
Based on records from international trade platforms:
- Gullón has conducted over 5,000 export shipments in the last 5 years
- Top export markets include France, Portugal, the United States, China, and Mexico
- Products are regularly shipped under HS Codes 1905.31 (sweet biscuits) and 1905.32 (wafers)
Gullón's logistics network ensures daily outbound transport to both European retailers and global partners.
Target Markets
- Geographic: Europe, North America, Latin America, Middle East, Asia-Pacific
- Consumer Segments: Health-conscious individuals, families, diabetic consumers, gluten-intolerant buyers, vegans
- Retail Channels: Supermarkets, hypermarkets, pharmacies, health stores, online platforms, and private label collaborations
Capabilities
- Facilities: Two mega factories spanning over 150,000 m² combined
- Production Capacity: Over 200,000 tonnes annually
- R&D Department: Dedicated lab and pilot plants for continuous innovation
- Packaging: Fully automated and customizable for private label and OEM clients
- Sustainability: Zero-waste processes, solar energy utilization, and eco-packaging initiatives
Certifications and Compliance
- IFS (International Featured Standards)
- BRC (British Retail Consortium Global Standards)
- ISO 9001 and ISO 14001
- FDA Registered (for US exports)
- Gluten-Free, Vegan, and Organic Certifications on select product lines
Customer Testimonials
Gullón has garnered positive reviews globally, with clients and partners noting the company's:
- High product consistency and safety standards
- Competitive pricing and scalability for large orders
- Responsiveness to evolving dietary trends
Many European retailers feature Gullón as a top-tier supplier in their health food and specialty aisle categories.
Major Achievements
- First company in Spain to develop sugar-free biscuits (1986)
- Export presence in over 120 countries
- Named among Spain’s Top 500 Companies by turnover and international reach
- Continuous ranking as one of the top 3 biscuit manufacturers in Europe
- Recipient of multiple food innovation and sustainability awards, including the Alimentaria Innovation Award
Gullón continues to evolve as a flagship of Spanish industry in the global FMCG market, with deep-rooted values in innovation, health, and sustainability.
