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Exhibiting at VIV Asia 2025

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12 Mar - 14 Mar, 2025

Media Gallery

Goodlife Elastomer (M) Sdn Bhd Overview

Product Offerings

Products:

Rubber Compounds: Natural Rubber (NR), Nitrile Butadiene Rubber (NBR), Butadiene Rubber (BR), Chloroprene Rubber (CR), Styrene-Butadiene Rubber (SBR), Ethylene Propylene Diene Monomer (EPDM), Silicone, Polyurethane (PU), Viton

Rubber Moulded Parts: Grommets, O-rings, Bushings, Gaskets, Dampers, Footings, Bumpers, Plugs, Mats, Protectors, Isolators, Rubber Wheels

Goodlife Elastomer (M) Sdn Bhd is a Malaysia-based manufacturing company specializing in high-performance rubber compounds and custom rubber-moulded components. With its headquarters in Shah Alam, Selangor, the company has built a solid reputation in both domestic and international markets for its engineering excellence, product versatility, and commitment to quality.

Founded under the umbrella of Goodlife Group, Goodlife Elastomer serves as the group’s advanced manufacturing arm focused on elastomeric solutions. The company caters to a wide range of industries, including automotive, electrical & electronics, industrial equipment, piping systems, and consumer goods.

Core Business and Product Offerings

Goodlife Elastomer’s core operations revolve around two primary verticals:

  • Rubber Compounding: The company formulates and manufactures a wide variety of rubber compounds using polymers like Natural Rubber (NR), Nitrile Butadiene Rubber (NBR), Butadiene Rubber (BR), Chloroprene Rubber (CR), Styrene-Butadiene Rubber (SBR), Ethylene Propylene Diene Monomer (EPDM), Silicone, Polyurethane (PU), and Viton. These compounds are engineered to meet industry-specific standards, including resistance to heat, oil, weather, abrasion, and chemical exposure.

  • Custom Rubber Moulded Components: Goodlife Elastomer manufactures precision-moulded rubber parts such as grommets, O-rings, bushings, gaskets, dampers, footings, bumpers, plugs, mats, protectors, isolators, and wheels. The company also specializes in rubber-to-metal bonded components and PVC/VCP pipe seals, addressing complex engineering and sealing requirements.

Specialization and Core USP

Goodlife Elastomer’s key differentiator lies in its R&D-backed custom compounding capabilities. The company has in-house laboratories equipped for polymer analysis, physical and rheological testing, and prototype development. This allows for:

  • Custom formulations tailored to client-specific requirements
  • Compliance with international standards (ASTM, ISO, DIN, JIS)
  • Fast prototyping and short lead times
  • Technical consultation and post-sales support

Additionally, its strategic location in Malaysia gives the company logistical advantages in exporting to ASEAN countries, China, India, the Middle East, and Europe.

Financial Performance

While exact financials are not publicly disclosed, Goodlife Elastomer is part of the Goodlife Group, which has demonstrated stable growth in the elastomer segment. The business model, which combines custom manufacturing with scalable compound supply, has enabled the company to maintain steady revenue streams from industrial and OEM clients.

International Shipments and Export Data

According to available trade data platforms like ImportYeti and Volza, Goodlife Elastomer (M) Sdn Bhd has exported to multiple international destinations, with notable shipment activity to:

  • India
  • Vietnam
  • United Arab Emirates
  • Indonesia
  • Germany

Key exported products include rubber grommets, EPDM seals, and O-rings, with shipment volumes indicating a moderate but steady export business over the past 3 years. The company’s HS codes are primarily under categories 4016 and 4008, reflecting processed rubber goods and compounds.

Target Markets

Goodlife Elastomer serves multiple sectors:

  • Automotive OEMs and Aftermarket
  • Construction and Infrastructure
  • Electrical Appliances and Consumer Electronics
  • Water and Wastewater Management
  • Agricultural Machinery and Food Processing Equipment

The company actively participates in international trade shows, technical expos, and B2B matchmaking events to expand its global footprint.

Capabilities

  • Advanced rubber compounding laboratory
  • High-capacity kneaders and mixing mills
  • Injection, compression, and transfer moulding presses
  • In-house tool design and development
  • Rubber-to-metal bonding expertise
  • ISO-standard testing and quality control

These capabilities allow for production scalability from prototype to mass production without compromising quality or compliance.

Certifications and Quality Compliance

Goodlife Elastomer follows stringent quality management systems and is compliant with:

  • ISO 9001:2015 Quality Management System
  • REACH & RoHS material compliance for European markets
  • In-process quality control protocols and traceability systems

These certifications ensure product consistency, safety, and international market access.

Customer Testimonials

While direct testimonials are not publicly listed, client feedback sourced from industry directories and B2B platforms highlight Goodlife Elastomer’s strength in:

  • Timely delivery
  • Material quality consistency
  • Flexibility in product customization
  • Technical collaboration in R&D phases

Recognitions and Achievements

  • Featured on Malaysia’s SME industrial directory as a top elastomeric components exporter
  • Export partner for several multinational industrial brands in Southeast Asia
  • Invited participant in regional trade fairs and MIDA (Malaysian Investment Development Authority) initiatives

Goodlife Elastomer continues to invest in automation, sustainability, and formulation innovation to support the next generation of elastomer applications for industrial and consumer markets worldwide.