Exhibiting at VIV Asia 2025

Genes Diffusion, based in Douai, France, is a globally recognized leader in animal genetics and reproduction technologies. With over 75 years of expertise, the organization operates as a key innovator in selective breeding programs, genetic improvement services, and artificial insemination (AI) technologies for bovine, porcine, equine, and rabbit species. The company’s science-driven breeding strategies are at the forefront of enhancing livestock productivity, genetic resilience, and sustainability in animal agriculture.

Core Business and Offerings

Genes Diffusion offers an integrated portfolio of genetic resources, artificial insemination services, and reproduction technologies that support breeders and livestock professionals across multiple animal categories.

Bovine Genetics

Genes Diffusion is a top-tier supplier of high-performance dairy and beef semen, with advanced genomic selection tools and breeding indexes. Key cattle breeds offered include:

• Holstein
• Charolais
• Normande
• Limousine
• Blonde d’Aquitaine
• Salers
• Aubrac

The company leverages genomic evaluations, progeny testing, and performance recording systems to ensure superior traits for milk yield, fertility, morphology, and meat conformation.

Porcine Genetics

A leading player in swine reproduction technologies, Genes Diffusion provides:

• Artificial Insemination (AI) Equipment
• Semen Collection and Preservation Tools
• Porcine Semen from Elite Genetic Lines

With a focus on terminal sires and maternal lines, their porcine genetics are used widely across Europe and in international partnerships for improving feed conversion ratios, litter size, and robustness.

Equine Genetics

Genes Diffusion operates elite breeding programs for sport and leisure horses, offering:

• AI-based reproduction services
• Semen preservation and distribution
• Genetic counseling for breeders

Collaborations with French equestrian institutions have positioned the company as a quality supplier in the equine breeding industry.

Rabbit Genetics

Through rigorous genetic selection, the company provides optimized rabbit lines for commercial meat production. The breeding program is built on criteria such as:

• Growth rate
• Reproductive efficiency
• Carcass quality

Specialization and Core USP

Genes Diffusion is specialized in multi-species genetic innovation, offering one of the most comprehensive animal reproduction platforms in Europe. Their unique strengths include:

• In-house genomic evaluation and molecular biology laboratories
• Proprietary GD-Scan and GD-Select indexes for precise breeding decisions
• Nationwide and international semen distribution network
• Commitment to animal welfare, biodiversity, and sustainable breeding

The company also serves as a certified reference center for AI and embryo transfer protocols, setting industry benchmarks in reproductive biotechnology.

Financials and Market Performance

While Genes Diffusion operates as a private company, industry reports suggest it is among the top five genetics providers in France, with a strong market share in both bovine and porcine sectors. Estimated annual revenue is between €40–60 million, with diversified income streams from semen sales, equipment, and reproduction consulting services.

International Shipments and Market Reach

Genes Diffusion exports animal genetics and reproductive solutions to over 50 countries, with significant penetration in:

• Europe (Spain, Germany, Italy, Poland)
• North Africa (Morocco, Tunisia, Algeria)
• South America (Brazil, Argentina)
• Asia (Vietnam, China)

The company is a key participant in European Union-funded breeding and biodiversity projects, ensuring its alignment with international trade and quality standards.

Target Market

The company serves:

• Dairy and beef cattle producers
• Swine integrators and AI centers
• Horse breeders and equine clinics
• Commercial rabbit farms
• Genetic improvement cooperatives and research institutes

Capabilities

• Research and Development: Strong partnerships with INRAE and other EU research bodies
• Cryopreservation Technology: Advanced semen and embryo freezing systems
• On-Farm Services: Genetic audits, reproductive monitoring, ultrasound, and data-driven breeding programs
• Training and Consulting: Courses for AI technicians, breeding advisors, and veterinarians

Certifications and Compliance

• Certified under ICAR (International Committee for Animal Recording)
• Complies with EU Zootechnical Legislation
• Registered with the French Ministry of Agriculture for semen and genetic material production
• Participant in ISO-standardized traceability programs

Customer Testimonials

“Genes Diffusion provides consistent genetic performance in our herd. Their Holstein semen resulted in a 12% improvement in milk yield over three years.”
— Dairy Farm Manager, Brittany, France

“The AI tools and boar semen from Genes Diffusion have significantly boosted reproductive efficiency on our commercial pig farm. Litter size increased by nearly 1.5 piglets per sow.”
— Swine Producer, Spain

Achievements

• Over 75 years of leadership in animal reproduction
• Pioneered multi-breed genomic selection systems in France
• Member of the European Bovine Breeding Federation (EBS) and INTERBULL
• Exported more than 5 million doses of semen annually
• Operates state-of-the-art breeding centers and AI laboratories in Douai and across France

Genes Diffusion remains at the forefront of genetic innovation, promoting responsible breeding practices that meet the evolving demands of global animal agriculture through science, sustainability, and service excellence.