F&N International Market Sdn. Bhd.: A Leading Name in Beverages and Dairy Products
Company Overview
F&N International Market Sdn. Bhd. is a subsidiary of Fraser & Neave Holdings Bhd, one of Malaysia’s most renowned food and beverage conglomerates. Established with a strong presence in the international market, F&N has built a reputation for producing high-quality dairy products, soft drinks, juices, and canned foods. With a legacy spanning over a century, F&N continues to expand its market reach, catering to millions of consumers across Southeast Asia and beyond.
Product Portfolio
F&N International Market Sdn. Bhd. offers an extensive range of products that cater to various consumer preferences:
Dairy Products
- Condensed Milk – Rich, creamy, and used widely in desserts and beverages.
- Evaporated Milk – A staple ingredient in cooking and baking.
- Liquid Milk – Available in multiple variants, including full cream, low-fat, and flavored options.
Beverages
- Soft Drinks – Carbonated beverages under the F&N brand.
- Juices – High-quality fruit juices made from natural ingredients.
- Isotonic Drinks – Energy and sports drinks, including the widely popular 100PLUS.
Food Products
- Canned Foods – A range of canned products for convenient consumption.
- Culinary Products – Ingredients used for cooking and baking.
Competitive Edge & Unique Selling Proposition (USP)
- Strong Brand Heritage: Over 140 years of excellence in the food and beverage industry.
- Market Leader in Dairy and Beverages: Dominates the Malaysian and Southeast Asian markets.
- Commitment to Innovation: Regular introduction of new flavors and product variations.
- Global Export Network: Presence in over 90 countries worldwide.
- Sustainable Practices: Dedicated to environmentally friendly and sustainable sourcing.
Market Presence & Export Performance
F&N International Market Sdn. Bhd. is a dominant force in the regional and global market, with exports reaching multiple continents.
Key Export Markets
- Southeast Asia: Singapore, Indonesia, Thailand, Vietnam, Philippines
- Middle East & Africa: UAE, Saudi Arabia, South Africa
- Oceania: Australia, New Zealand
- North America & Europe: United States, Canada, United Kingdom
Financial Performance & Market Share
- Annual revenue exceeding RM 4 billion (USD 900 million).
- Market leader in the dairy segment in Malaysia with a 35% market share.
- 100PLUS is the No.1 isotonic drink in Malaysia and Singapore.
- Export growth rate: 12% YoY (Year-over-Year) expansion into new markets.
Certifications & Compliance
F&N International Market Sdn. Bhd. adheres to the highest quality and safety standards, holding numerous certifications:
- ISO 9001 – Quality Management System
- ISO 22000 – Food Safety Management System
- HACCP (Hazard Analysis and Critical Control Points)
- Halal Certification – Ensuring products are suitable for Muslim consumers
- FSSC 22000 – Food Safety System Certification
These certifications demonstrate F&N’s dedication to quality, safety, and compliance with international food regulations.
Industry Recognition & Achievements
F&N has consistently received awards and accolades for its excellence in the food and beverage industry:
- F&N 100PLUS recognized as Malaysia’s No.1 isotonic drink for over 30 consecutive years.
- Winner of the Putra Brand Awards in the Beverage Category.
- Recognized for sustainability initiatives in reducing carbon footprint across production facilities.
- Gold Coin and Carnation brands are top-selling dairy brands in Malaysia.
Sustainability & Corporate Responsibility
F&N is actively involved in sustainability initiatives, ensuring responsible sourcing and reducing environmental impact:
- Water conservation programs reducing water usage by 30% in manufacturing processes.
- Renewable energy adoption with solar-powered production facilities.
- Plastic reduction initiatives, including the use of recyclable packaging for beverage products.
Conclusion
F&N International Market Sdn. Bhd. remains a powerhouse in the food and beverage industry, known for its commitment to quality, innovation, and sustainability. With a strong market presence, continuous growth, and a well-established global network, F&N continues to be the preferred choice for consumers seeking premium dairy products, beverages, and culinary ingredients.
With an ever-expanding portfolio and a future-driven approach, F&N International Market Sdn. Bhd. is poised for continued success in the global food and beverage sector.
