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Magazine: Food & Beverage Asia
Online News Portal: foodbeverageasia.com
Food & Beverage Asia（亚洲食品与饮料）is a leading B2B trade media platform dedicated to the food and beverage (F&B) processing, manufacturing, and packaging industries across Asia. Operating through both print and digital formats, the brand provides comprehensive coverage of market trends, technological innovations, regulatory developments, and product launches relevant to industry stakeholders in the Asia-Pacific region.
Company Overview
Established to serve the fast-growing Asian F&B sector, Food & Beverage Asia is published by Eastern Trade Media Pte Ltd and has become one of the most recognized industry-specific publications in the region. The brand operates across multiple media formats, delivering timely content through its bi-monthly print magazine, daily online news portal, sector-specific newsletters, and digital magazines.
It is widely subscribed by decision-makers in processing, packaging, formulation, food safety, and ingredient sourcing departments from multinational corporations to regional manufacturers.
Core Business
Food & Beverage Asia offers a multi-channel content platform that includes:
- Print and digital magazines with in-depth features, interviews, and analysis
- Daily updated website focused on news, market reports, and product innovations
- Weekly e-newsletters targeting specific industry segments
- Special coverage of trade shows, conferences, and product launches
The platform functions as both an industry knowledge hub and an advertising channel for companies seeking visibility among food processors, ingredient suppliers, equipment manufacturers, and industry consultants.
Product and Service Offerings
Food & Beverage Asia Magazine (Print & Digital):
- Bi-monthly publication featuring:
- Industry insights and editorials
- Exclusive interviews with senior executives
- Technology and equipment showcases
- Ingredient trends and formulation case studies
Online News Portal (foodbeverageasia.com):
- Updated daily with:
- Breaking news and press releases
- In-depth product and innovation spotlights
- Market analysis and regulatory updates
- Multimedia content including videos and infographics
Email Newsletters:
- Targeted mailing covering:
- Food processing technologies
- Packaging innovations
- Nutraceuticals and functional food trends
- Event alerts and webinar promotions
Advertising and Media Partnerships:
- Print and digital ads
- Sponsored content and whitepapers
- E-blasts and banner placements
- Event promotion and media partnership packages
Specialization and Core USP
Food & Beverage Asia’s strength lies in its laser focus on the Asian F&B value chain, including:
- Localized insights with global relevance, making it valuable for international companies expanding in Asia
- Access to key decision-makers and professionals across Southeast Asia, China, India, Japan, and Korea
- An integrated content strategy that blends editorial credibility with commercial outreach
- In-depth coverage of regulatory trends in ASEAN and APAC markets, including labeling, food safety, and sustainability compliance
Their editorial team comprises subject-matter experts in food technology, regulatory science, and B2B communications, ensuring content relevance and technical accuracy.
Audience Reach and Demographics
Food & Beverage Asia reaches an estimated 25,000+ industry professionals per print issue and 60,000+ monthly website visitors. Their digital newsletter has over 20,000 subscribers, segmented by sector and geography.
Audience profiles include:
- R&D and QA managers
- Procurement and sourcing heads
- Production and operations executives
- Senior marketing and regulatory affairs managers
- C-level decision makers from SMEs to multinational corporations
Geographical distribution spans:
- Singapore, Malaysia, Indonesia, Thailand
- China, India, Vietnam, Philippines
- Australia, New Zealand, Japan, and Korea
Capabilities
- Multimedia Content Creation: Articles, videos, infographics, and webinars
- Custom Campaign Execution: Sponsored content, advertorials, interviews, and event promotions
- Trade Show Coverage: Media partnerships with leading expos like FHA, ProPak Asia, Fi Asia, and Vitafoods
- Lead Generation Tools: E-blasts and gated content
Certifications and Industry Standing
As a registered and recognized trade publication, Food & Beverage Asia maintains:
- Media partnerships with major industry associations
- Press accreditation at international F&B expos
- Listing on vendor directories for leading event organizers
- Trust from government bodies and food tech innovation hubs as a credible publication
Customer Testimonials
While direct testimonials are not public, the publication’s regular advertiser base includes:
- Global ingredient companies such as Kerry, DSM, and Givaudan
- Equipment manufacturers like GEA, Tetra Pak, and Bosch
- Regional players in dairy, confectionery, and functional foods
Advertisers cite:
- High brand visibility within the Southeast Asian market
- Professional content curation
- Responsive editorial and marketing support
Major Achievements
- Over 15 years of continuous publication
- Built a comprehensive digital transformation strategy including newsletters and multimedia
- Recognized as official media partner for over 30 trade shows and conferences annually
- Launched targeted vertical content for packaging, plant-based foods, and nutrition science
- Played a vital role in connecting international suppliers with Asian buyers and formulators
Food & Beverage Asia remains a trusted knowledge and visibility platform for companies navigating the fast-evolving food and beverage ecosystem in Asia, combining insightful journalism with impactful marketing reach.