About U.S. Highbush Blueberry Council (USHBC)
The U.S. Highbush Blueberry Council (USHBC) is an agricultural promotion group dedicated to expanding the demand, consumption, and market reach of U.S.-grown highbush blueberries. Based in Folsom, California, the council represents blueberry growers, packers, importers, and industry stakeholders, ensuring the continuous growth of the $4.7 billion U.S. blueberry industry.
USHBC actively supports research, marketing, sustainability initiatives, and trade expansion to promote blueberries as a nutrient-rich, versatile, and accessible superfruit for global consumers.
Core Business & Product Offerings
USHBC oversees the promotion, trade advocacy, and research funding for the U.S. blueberry industry, offering a variety of blueberry products, including:
- Fresh Blueberries – Available year-round from domestic and international sources.
- Frozen Blueberries – Used in foodservice, smoothies, and industrial applications.
- Dried Blueberries – Popular in snack foods, cereals, and baked goods.
- Blueberry Juice & Concentrates – Used in beverages, health supplements, and functional foods.
- Blueberry Puree – Used in desserts, sauces, and food processing applications.
USHBC works to enhance blueberry quality, maintain supply chain efficiency, and ensure growers' competitiveness in the global market.
Unique Selling Proposition (USP)
- Global Market Leadership – The U.S. is the world’s largest producer and exporter of highbush blueberries.
- Scientific Research & Health Benefits – Blueberries are recognized for heart health, brain function, and antioxidant properties.
- Sustainable Farming Commitment – The industry follows eco-friendly growing practices, reducing carbon footprint and water usage.
- Strong Export Network – U.S. blueberries are shipped to over 70 countries worldwide.
- Consumer Awareness & Marketing Initiatives – USHBC invests in advertising, retail partnerships, and influencer collaborations to promote blueberries globally.
Market Position & Target Audience
USHBC serves multiple market segments, including:
- Retail Consumers – Health-conscious individuals seeking superfood-rich, immune-boosting, and antioxidant-packed berries.
- Food & Beverage Industry – Manufacturers of juices, smoothies, dairy products, and baked goods.
- Nutraceutical & Functional Food Market – Companies incorporating blueberries into dietary supplements and functional foods.
- Export Markets – Expanding blueberry sales in Asia, Europe, Latin America, and the Middle East.
- Foodservice Industry – Hotels, restaurants, and QSR chains integrating blueberries into menus and seasonal offerings.
Industry Growth & Market Insights
- The global blueberry market is valued at $12 billion and is projected to grow at a CAGR of 7.8%.
- The U.S. produces over 690 million pounds of highbush blueberries annually, with major growing regions in Michigan, Georgia, Oregon, and Washington.
- Frozen and dried blueberry sales have increased by over 20% due to growing demand for healthy and convenient food options.
- Blueberry exports from the U.S. have increased by 15% annually, with China, South Korea, and India emerging as key growth markets.
Certifications & Compliance
USHBC ensures strict adherence to food safety and quality standards, including:
- USDA Certification for quality assurance in blueberry production.
- FDA Compliance for food safety and international trade regulations.
- Non-GMO Certification verifying natural cultivation practices.
- HACCP & ISO 22000 Compliance ensuring food safety in processing and packaging.
Achievements & Industry Recognition
- Launched global consumer campaigns increasing blueberry consumption in the U.S. and international markets.
- Invested in cutting-edge research, proving the cognitive and cardiovascular benefits of blueberries.
- Secured export agreements allowing U.S. blueberries to enter high-demand markets such as India and China.
- Partnered with global food brands to create blueberry-infused functional food and beverage products.
Future Roadmap & Expansion
USHBC is committed to driving blueberry industry growth, innovation, and sustainability through:
- Expanding global exports to high-demand markets across Asia, Latin America, and the Middle East.
- Enhancing blueberry farming sustainability, investing in regenerative agriculture and water conservation practices.
- Driving new product innovations, including blueberry-based health supplements, beverages, and plant-based food applications.
- Strengthening digital marketing initiatives, leveraging social media, influencer partnerships, and e-commerce to boost blueberry awareness.
With its strong commitment to research, sustainability, and market expansion, the U.S. Highbush Blueberry Council continues to lead the global blueberry industry, ensuring consistent supply, superior quality, and long-term growth.
