Exhibiting at FOOD INGREDIENTS CHINA 2025

Fonterra Commercial Trading (Shanghai) Company Limited is the China-based trading arm of Fonterra Co-operative Group, one of the world’s leading dairy exporters headquartered in New Zealand. Operating from Shanghai, this branch plays a pivotal role in Fonterra’s integrated supply chain, facilitating the distribution and localization of high-quality dairy products and solutions across the Greater China region.

Core Business and Offerings

Fonterra Shanghai specializes in sourcing, importing, distributing, and supporting dairy ingredients and consumer products tailored for both industrial and retail applications in China.

Product Portfolio

• Dairy Powders

  • Whole Milk Powder
  • Skim Milk Powder
  • Milk Protein Concentrates
  • Casein and Caseinates

• Dairy Fats

  • Anhydrous Milk Fat (AMF)
  • Butter
  • Cream

• Cheese

  • Processed Cheese
  • Mozzarella
  • Cheddar
  • Specialty Cheese for baking and foodservice

• Protein Products

  • Whey Protein Concentrates
  • Milk Protein Isolate
  • Specialty nutritional proteins

• Specialty Ingredients

  • Paediatric and maternal formula base powders
  • Custom blends for bakery, beverage, and health products

These products are used in the foodservice sector, industrial food manufacturing, bakery, confectionery, nutrition, and consumer dairy markets.

Specialization and Unique Value Proposition

Fonterra Shanghai offers unparalleled advantages in the Chinese market:

• Direct access to New Zealand's grass-fed, pasture-based dairy supply chain
• Integrated B2B services, including product development, application support, and logistics
• Localization of global products, customized to meet Chinese consumer preferences and regulatory requirements
• On-ground commercial, technical, and regulatory teams for customer collaboration

Its presence supports Chinese brands in developing high-quality, functional, and nutritious dairy-based products under stringent food safety and traceability protocols.

Financial and Operational Scale

Fonterra Co-operative Group Ltd. reported total revenue of NZD 22.3 billion in FY2023, with China identified as one of its top three strategic markets. Fonterra China’s operations are anchored by:

• Shanghai headquarters managing sales, marketing, regulatory affairs, and customer support
• Distribution centers in key cities, ensuring cold-chain and dry storage capabilities
• Technical and application centers, including the Fonterra Application Center in Shanghai

Fonterra China contributes significantly to the group’s volume and value-added product sales, especially in the foodservice and consumer nutrition categories.

Export and Shipment Insights

Fonterra products sold by the Shanghai entity are imported directly from New Zealand and other Fonterra-certified facilities:

• Annual imports to China exceed 500,000 metric tons of dairy products
• Regular shipments of milk powder, AMF, and cheese blocks to industrial processors
• Utilization of refrigerated and controlled-atmosphere logistics chains

Fonterra’s Anchor, Anlene, and Anmum brands are distributed across supermarkets, e-commerce platforms, and foodservice outlets in Mainland China.

Target Market

Fonterra Shanghai’s operations target:

• Foodservice chains (e.g., bakery cafés, pizza franchises, QSRs)
• Food and beverage manufacturers
• Infant and maternal nutrition companies
• Health food and sports nutrition brands
• Retail distributors for Anchor, Anlene, and Anmum

The company also supports white-label production for Chinese dairy and beverage companies using Fonterra base ingredients.

Capabilities

• End-to-end dairy ingredient solutions for Chinese manufacturers
• Technical application support via Fonterra’s Shanghai Application Center
• Product formulation and co-development services
• Market insights and regulatory guidance for dairy innovation in China
• Cold-chain management and compliance support

Fonterra Shanghai enables fast integration of global-grade dairy functionality into local formulations.

Certifications and Compliance

All dairy products and operations under Fonterra Shanghai comply with:

• China GB food safety standards
• Customs import clearance protocols
• HACCP and ISO 22000 certifications
• Halal, Kosher, and Organic certifications for selected products
• Traceability and auditing systems from New Zealand farm to Chinese end-user

Fonterra also maintains registration with SAMR and CIQ authorities, ensuring regulatory alignment for formula and functional ingredient products.

Customer Testimonials and Industry Reputation

Fonterra has been repeatedly recognized as a trusted dairy partner in China, with:

• Partnerships with leading brands like Yili, Mengniu, Bright Dairy, and international QSR chains
• High-profile participation in CIIE (China International Import Expo)
• Positive consumer brand perception for Anchor, which has grown rapidly in the China retail market

Its Anchor UHT milk and cheese slices have become category leaders in premium dairy on platforms like JD.com and Tmall.

Key Achievements

• Contributed over NZD 4 billion in trade value between New Zealand and China in recent years
• Operates one of the largest dairy foodservice platforms in China, servicing over 850 cities
• Expanded Anchor Food Professionals brand across thousands of HORECA outlets in China
• Supported local product launches using Anlene’s bone health science and Anmum’s maternal nutrition platform
• Maintained a zero-compromise approach to food safety and traceability

Fonterra Commercial Trading (Shanghai) Company Limited plays a critical role in delivering New Zealand’s dairy excellence to Chinese industry partners and consumers, enabling premium nutrition through world-class innovation, quality, and reliability.