FIT&FLEX - Niva Nutrifood

FIT&FLEX by Niva Nutrifood is a leading Indian brand specializing in healthy, ready-to-eat breakfast and snack products. With a focus on nutrition, convenience, and taste, FIT&FLEX offers a range of muesli, granola, protein puffs, mini bites, and multigrain mixtures, catering to the growing demand for wholesome, protein-rich, and fiber-packed food options.

Core Business and Expertise

FIT&FLEX is a manufacturer and exporter of nutritious food products, aiming to redefine healthy eating habits. The company focuses on developing innovative, high-quality, and functional food solutions, ensuring zero artificial additives, high protein content, and fiber-rich ingredients.

Product Portfolio

FIT&FLEX offers a diverse range of breakfast cereals, granola, and protein snacks designed for health-conscious consumers:

• Power Oats

  • Peanut Butter Chocolate Flavor
  • No Cooking Required, Ready-To-Eat
  • 0 Added Sugar

• Muesli

  • Nuts About Nuts High-Fiber Muesli
  • Choco Almond Cookie Delights Muesli

• Granola

  • Buy 2 Get 4 Granola
  • Pack of 7 Granola

• Protein Puffs

  • Cheese & Herbs
  • Lemon & Mint

• Mini Bites

  • Choco Almond
  • Cranberry Oats Granola & Yogurt
  • Choco Cornflakes

• Multigrain Mixture

  • Baked, Crunchy & Ever So Munchy

Unique Selling Proposition (USP)

• High-Protein & Fiber-Rich: FIT&FLEX products are developed to offer optimal nutrition, balanced macros, and digestive health benefits.
• No Added Sugar & Artificial Preservatives: The brand ensures clean-label products, free from artificial flavors, colors, or preservatives.
• Innovative & Convenient Formats: Ready-to-eat and minimal preparation products, tailored for busy lifestyles.
• Sustainable Sourcing & Quality Ingredients: FIT&FLEX uses premium grains, nuts, and superfoods, ensuring high-quality and responsibly sourced ingredients.
• International Expansion & Private Labeling: The company is rapidly expanding into global markets, offering customized formulations and private-label partnerships.

Market Presence and Growth

FIT&FLEX has established itself as a fast-growing health food brand, witnessing a significant rise in consumer demand due to the increasing awareness of functional foods and high-protein diets.

• Market Growth: India's health and wellness food segment is growing at CAGR of 8.5%, positioning FIT&FLEX for exponential expansion.
• Retail & E-Commerce Presence: Available in leading supermarkets, online marketplaces, and specialty health stores.
• Export Markets: FIT&FLEX is expanding into the Middle East, Southeast Asia, and Europe, responding to the rising demand for plant-based and protein-rich snacks.

Certifications and Compliance

FIT&FLEX adheres to global food safety and quality standards, ensuring premium and safe-to-consume products:

• FSSAI Certified (Food Safety and Standards Authority of India)
• HACCP (Hazard Analysis and Critical Control Points) Compliance
• ISO 22000: Food Safety Management System
• GMP (Good Manufacturing Practices) Certification
• Halal & Kosher Certified
• Gluten-Free & Non-GMO Certification for Select Products

Customer Testimonials

FIT&FLEX has garnered positive reviews from health-conscious consumers, fitness enthusiasts, and retailers, highlighting its quality, taste, and nutritional benefits:

"FIT&FLEX muesli and granola are my go-to breakfast options! The fiber content keeps me full longer, and the flavors are amazing." – Customer Review, India

"The protein puffs and mini bites are perfect for my post-workout snack. Clean ingredients and high in protein!" – Fitness Enthusiast, UAE

"FIT&FLEX’s innovative cereal blends have been a great addition to our store. Customers love the zero added sugar and high-nutrient formulations." – Retail Distributor, Singapore

Major Achievements and Recognitions

• Featured on Shark Tank India, showcasing innovation in the healthy food sector.
• Expanded product range with new flavor launches, targeting evolving consumer preferences.
• Recognized as a leading brand in the clean-label, functional food industry.
• Secured partnerships with global distributors, entering new international markets.

Conclusion

FIT&FLEX by Niva Nutrifood is redefining healthy eating with its premium, nutritious, and convenient food solutions. With a commitment to quality, innovation, and sustainability, FIT&FLEX continues to expand globally, making nutritious food accessible and enjoyable for consumers worldwide.

For businesses looking to partner with a trusted health food brand, FIT&FLEX offers exceptional product quality, export capabilities, and private-label solutions, making it a market leader in the functional food space.