Felici Ltd.
Felici Ltd., the producer of Graci brand products, is a Latvian-based health food manufacturer specializing in premium muesli, granola, and functional cereals. The company is known for its scientifically formulated breakfast solutions that focus on well-being, nutrition, and functional health benefits. With a strong commitment to natural ingredients, sustainability, and product innovation, Felici Ltd. has expanded its reach to international markets, offering consumers nutrient-dense and functional breakfast options.
Core Business and Product Offerings
Felici Ltd. produces a wide range of functional muesli and granola products, enriched with scientifically-backed health benefits. The product lineup includes:
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Muesli:
- Hi Beautiful Pro-Collagen Muesli – Formulated to support skin health with added collagen peptides.
- Energetic Magne B Muesli – Designed to boost energy and brain function, enriched with magnesium and B vitamins.
- Amazing Anti-Ox Muesli – Rich in antioxidants to support immune health.
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Granola:
- Triple Chocolate Granola – A delicious blend of chocolate-infused, nutrient-rich grains.
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Quick Meals:
- Various instant meal options for on-the-go nutrition.
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Hot Cereals:
- Assorted flavors, designed for quick and easy preparation.
Market Presence and Global Reach
Felici Ltd. has expanded significantly into international markets, exporting to more than 25 countries across Europe and beyond. The company participates in major global food exhibitions to showcase its innovative product offerings.
| Region | Major Markets |
|---|
| Europe | Germany, UK, France, Spain, Italy, Netherlands, Latvia |
| Middle East | United Arab Emirates, Saudi Arabia |
| Asia | China, Japan, South Korea |
| North America | USA, Canada |
Financial Performance and Production Capacity
Felici Ltd. operates from a modern production facility in Ādaži, Latvia, equipped with state-of-the-art food processing technology.
- Estimated annual revenue: €5-10 million.
- Production capacity: Over 500,000 units annually.
- Workforce: 50-100 employees.
- 60% of production exported to international markets.
Innovation and Functional Nutrition
Felici Ltd. is at the forefront of functional food innovation, developing nutritionally enhanced breakfast cereals based on scientific research.
- Collaboration with nutrition experts to develop functional muesli formulas.
- Use of superfoods such as chia seeds, flaxseeds, quinoa, and acai berries.
- High-fiber, high-protein, and low-sugar options to meet evolving consumer health trends.
Sustainability and Environmental Commitment
Felici Ltd. places a strong emphasis on sustainability and eco-friendly food production:
- 100% natural ingredients, free from artificial preservatives and additives.
- Sustainable packaging solutions to reduce plastic waste.
- Locally sourced ingredients from Latvian farms, supporting regional agriculture.
- Waste reduction programs implemented in manufacturing processes.
Competitive Advantages
- Scientifically formulated products – Backed by nutrition research and expert consultation.
- Strong international presence – Products exported to over 25 countries.
- Premium quality ingredients – Focus on superfoods and functional health benefits.
- Sustainable and eco-conscious approach – Commitment to green packaging and ethical sourcing.
- Market adaptability – Ability to introduce customized private-label solutions for different markets.
Certifications and Compliance
Felici Ltd. ensures strict compliance with international food safety and quality standards:
- HACCP (Hazard Analysis and Critical Control Points) certification.
- ISO 22000: International standard for food safety management.
- EU Organic Certification for organic product lines.
- Kosher and Halal certifications for selected products.
Customer Testimonials and Recognition
- Awarded at international food exhibitions for innovation in health-focused cereals.
- Positive consumer reviews praising the taste, quality, and health benefits of Graci products.
- Endorsements from nutritionists and health experts for its functional ingredient formulations.
Target Market and Consumer Trends
Felici Ltd. caters to a wide range of health-conscious consumers, including:
- Fitness enthusiasts – High-protein, fiber-rich, and energy-boosting muesli options.
- Busy professionals – Convenient and quick-prep meals for on-the-go nutrition.
- Health-conscious individuals – Functional cereals with proven health benefits.
- Organic and natural food consumers – Non-GMO, organic, and clean-label products.
Conclusion
Felici Ltd. is a leader in functional, health-driven breakfast solutions, offering nutrient-rich muesli, granola, and quick meals under the Graci brand. With a strong commitment to quality, scientific innovation, and sustainability, the company continues to expand its global footprint, delivering health-conscious and high-quality food products to consumers worldwide.
