Las Marías Establishment: The Legacy Behind Taragüi Yerba Mate
Las Marías Establishment, the company behind Taragüi Yerba Mate, is a leading manufacturer and exporter of premium yerba mate, headquartered in Corrientes, Argentina. With a heritage dating back to 1924, the company has become one of the largest and most respected yerba mate producers in the world, blending tradition, sustainability, and innovation.
Core Business & Product Portfolio
Las Marías specializes in cultivating, processing, and exporting high-quality yerba mate, offering a wide range of products tailored to different consumer preferences.
Key Product Categories:
- Yerba Mate with Stems: A traditional blend with leaves and stems, providing a balanced flavor and smooth infusion.
- Yerba Mate without Stems: A pure leaf blend, ideal for those seeking a stronger and more intense taste.
- Yerba Mate in Sachets: Convenient mate tea bags, allowing quick and easy preparation.
- Taragüi +Energy: A high-caffeine yerba mate, enriched with higher xanthine content for increased alertness and energy.
- Taragüi Vitality: A Rainforest Alliance Certified yerba mate, promoting sustainable agriculture and responsible farming.
Each product undergoes rigorous quality control, ensuring authentic taste, consistency, and nutritional benefits.
Market Presence & Export Performance
Las Marías is Argentina’s leading yerba mate exporter, distributing Taragüi products to more than 40 countries worldwide.
Export Performance Highlights:
- Exports to over 40 countries, including USA, Spain, France, Germany, Brazil, and Japan.
- Annual production capacity exceeding 30,000 metric tons of yerba mate.
- Presence in global retail chains, specialty tea shops, and online marketplaces.
- Preferred supplier for premium yerba mate distributors worldwide.
With a strong international brand reputation, cutting-edge processing technology, and sustainable farming practices, Taragüi has established itself as a global leader in the yerba mate industry.
Competitive Advantage & Unique Selling Points (USPs)
- Superior Quality & Authenticity – Taragüi yerba mate is cultivated in Argentina’s optimal climate and soil conditions, ensuring premium flavor and richness.
- Advanced Processing & Aging – The company employs traditional drying methods and controlled aging, enhancing smoothness and depth of flavor.
- Sustainability & Ethical Sourcing – A Rainforest Alliance Certified brand, committed to environmentally responsible farming and fair trade practices.
- Global Market Leadership – With exports to over 40 countries, Taragüi is one of the most recognized yerba mate brands internationally.
- Innovative Product Development – Continuously expanding its range with functional yerba mate blends, flavored varieties, and convenient formats.
Certifications & Compliance
Las Marías adheres to the highest industry standards for quality, food safety, and sustainability, ensuring that Taragüi products comply with global regulatory requirements.
Certifications & Compliance Measures:
- ISO 9001 Certified for Quality Management
- HACCP (Hazard Analysis and Critical Control Points) Certified
- Rainforest Alliance Certification for sustainable agriculture
- FDA (U.S. Food & Drug Administration) Approved for exports to North America
- Kosher & Halal Certification for global compliance
Financial Strength & Growth Performance
Las Marías continues to experience significant financial growth, driven by strong international demand for premium yerba mate.
- Estimated annual revenue exceeding $80 million
- 15% year-over-year growth in global sales
- Major investments in sustainability initiatives and processing facility expansions
- Increasing brand penetration in emerging yerba mate markets, including Asia and the Middle East
Customer Testimonials & Industry Recognition
Taragüi has built a loyal customer base worldwide, with positive feedback from consumers, retailers, and industry experts.
Client Testimonials:
- "Taragüi is the gold standard of yerba mate. The taste is consistently smooth, rich, and authentic!" – Importer, USA
- "The best-selling yerba mate brand in our store. Customers love the strong yet balanced profile." – Retailer, Spain
- "The Rainforest Alliance certification makes a difference. Quality, sustainability, and great flavor in one product!" – Distributor, Germany
Key Achievements & Milestones
- Expanded exports to over 40 countries across five continents.
- Achieved 15% annual growth in global sales.
- Increased production capacity to over 30,000 metric tons annually.
- Recognized as one of the top three yerba mate brands worldwide.
- Certified by Rainforest Alliance for sustainable and responsible farming.
Conclusion
Las Marías Establishment and its flagship brand, Taragüi, stand as pioneers in the global yerba mate industry, combining tradition, quality, and sustainability. With strong international market leadership, a commitment to excellence, and continuous innovation, the company remains a driving force in bringing authentic Argentine yerba mate to the world.
