Dongshan County, located in Zhangzhou, Fujian Province, China, is renowned for its abundant marine resources and vibrant fishing industry. The region has developed a public brand, 'Higashiyama is Fresh,' to promote its high-quality seafood products. This initiative aims to enhance the market presence of local seafood, leveraging the county's rich fishing heritage and commitment to quality. The brand represents a collective effort to market Dongshan's fresh and processed seafood products, contributing to the local economy and supporting the livelihoods of fishing communities.