Dongguan Huamei Food Co., Ltd., founded in 1993, is a premier Chinese enterprise specializing in the development, manufacturing, and export of traditional and modern bakery products. Headquartered in Dongguan City, Guangdong Province, the company occupies over 50,000 square meters of manufacturing space, equipped with state-of-the-art automated production lines and modernized warehousing facilities. With over 30 years of expertise in the food industry, Huamei has positioned itself as a leading player in baked goods, particularly within the festive and gifting segments.
Core Business
Huamei Food's core business lies in producing high-quality baked products, including traditional mooncakes, Western-style cookies, cakes, egg rolls, and butter-based pastries. The company is particularly renowned for its Mid-Autumn Festival mooncakes and diversified cookie offerings that cater to both domestic and international markets.
Product and Service Offerings
Huamei’s extensive product portfolio includes:
- Mooncakes: Traditional Cantonese-style, assorted flavors for Mid-Autumn Festival.
- Cookies: Butter Cookies, Coconut Butter Cookies, Cranberry Butter Shortbread.
- Biscuits: Digestive, Coarse Grain, Breakfast varieties.
- Cakes: Semi-cooked Cheesecakes, Milk Cakes, Butter Cakes.
- Egg Rolls: Cheese Paste and Salted Egg Yolk Paste Filled.
- Waffles: Soft European-style waffles.
- Other Baked Goods: Nuts Butter Shortbread, Walnut Crisp.
The company is also actively engaged in customized OEM production and festive packaging services for regional and global retailers.
Specialisation and Unique Selling Proposition
Huamei Food's USP lies in its fusion of traditional Chinese baking with modern Western techniques. The company offers:
- Patented technology in low-sugar and low-oil mooncakes.
- International-grade automated production lines from Japan and Germany.
- Emphasis on gift-grade packaging, positioning itself strongly in the festive economy.
- Continuous R&D with 20+ food engineers to develop innovative bakery SKUs.
Financial Performance
Although private financial statements are not publicly disclosed, third-party data from Chinese business directories and trade platforms estimate that Huamei Food has annual revenues exceeding USD 50 million, with exports accounting for approximately 30% of total revenue.
Shipment and Export Data
According to ImportYeti and Volza trade data:
- Dongguan Huamei Food Co., Ltd. has executed 200+ international shipments in the past 3 years.
- Key export destinations include the United States, Canada, Australia, and Southeast Asia.
- Major export categories include Mooncakes and Butter Cookies, primarily during Q3 for Mid-Autumn Festival seasons.
Target Market
Huamei targets:
- Retail chains and supermarkets seeking private-label festive products.
- Importers and distributors of Asian baked goods in North America, Europe, and ASEAN.
- E-commerce platforms focused on festive gifts and snacks.
The brand is well-positioned for Chinese diaspora communities, premium gifting segments, and white-label customization for seasonal offerings.
Capabilities
- Production capacity: Over 200,000 units/day.
- Facility: ISO 22000 and HACCP-certified factory.
- Personnel: 500+ employees including dedicated QA/QC departments.
- Logistics: Integrated supply chain from raw material sourcing to final packaging and international shipping.
Certifications and Compliance
- ISO 22000 Food Safety Management System
- HACCP Certification
- SC Food Production License (China)
- Halal Certification for selected product lines
- FDA registration for U.S. exports
These certifications ensure Huamei meets global food safety and quality compliance standards.
Customer Testimonials
From trade fair and partner feedback, Huamei’s clients commend:
“Reliable supply chain, excellent seasonal packaging, and consistent quality—our go-to partner every autumn” – Food Distributor, California
“Huamei’s mooncakes are a hit every Mid-Autumn, both for authenticity and taste” – Retail Buyer, Singapore
Major Achievements
- Awarded "Top 100 Enterprises in Guangdong Food Industry" multiple times.
- Recognized for “Excellent Export Performance” by the China Chamber of Commerce for Import & Export of Foodstuffs.
- Featured by Dongguan government and media outlets as a leading food innovation enterprise during cultural events like the Mid-Autumn Mooncake Festival.
- Participated in international expos including SIAL China and Anuga Select China, expanding its visibility and trade opportunities.
Huamei continues to solidify its leadership in traditional and innovative bakery exports through quality, scale, and a relentless commitment to consumer satisfaction.
