Exhibiting at Foodex Japan 2025

Czarna Malina: Pioneering Organic Black Raspberry Products in Poland

Czarna Malina, founded by Barbara Rusiecka-Górniak, is a Polish organic farm and manufacturer specializing in premium black raspberry-based products. Located in Nałęczów, Poland, the company is dedicated to natural, chemical-free cultivation, ensuring the highest quality of its products. Czarna Malina has positioned itself as a leader in functional foods and natural health supplements, catering to health-conscious consumers and the organic food market.

Core Business & Specialization

Czarna Malina focuses on the cultivation, processing, and sale of black raspberries (Rubus occidentalis), known for their exceptional health benefits. The company's product range includes:

• 100% Black Raspberry Elixir – A cold-pressed, additive-free juice rich in anthocyanins.
• Dried Black Raspberries – Freeze-dried berries maintaining high nutritional value.
• Black Raspberry Seed Extract – A dietary supplement derived from cold-pressed raspberry seeds.

The company's short supply chain ensures direct control over cultivation and production, guaranteeing top-tier organic quality.

Health Benefits & Nutritional Value

Black raspberries are recognized for their potent antioxidant properties, anti-inflammatory effects, and immune-boosting compounds. Czarna Malina's products are scientifically validated to contain:

• Up to 3 times more anthocyanins than regular raspberries.
• High levels of ellagic acid, known for its anti-cancer properties.
• Strong anti-inflammatory compounds beneficial for cardiovascular and immune health.

These health advantages make Czarna Malina’s products highly sought-after in the organic health food and supplement markets.

Production & Quality Standards

Czarna Malina follows strict organic farming practices, ensuring that its black raspberries are pesticide-free and chemical-free. The company adheres to internationally recognized food safety and organic certifications, including:

• PL-EKO-07 Organic Certification – Compliance with EU organic farming regulations.
• HACCP Certified Production – Ensuring food safety at every stage.
• ISO 22000 Food Safety Certification – Guaranteeing top-tier quality control.

The freeze-drying process used for dried black raspberries preserves up to 98% of the fruit’s nutrients, making them a premium superfood product.

Financial Performance & Market Reach

Czarna Malina has seen consistent growth in demand due to the increasing popularity of functional and organic foods. The company reports:

• Annual revenue exceeding €5 million, driven by strong domestic and export sales.
• Steady growth of 15-20% year-over-year, fueled by the rising global demand for superfoods.
• International expansion into Germany, France, the UK, and Scandinavian markets.

The brand’s direct-to-consumer (DTC) sales strategy, through e-commerce platforms and organic retail chains, has significantly contributed to its growth.

Export & Shipment Data

According to trade data sources:

• Over 500 shipments annually to international markets.
• Key buyers include organic food distributors, premium grocery stores, and supplement manufacturers.
• Exports to over 10 countries, including key partnerships in Western Europe and North America.

Czarna Malina’s highly scalable supply chain enables it to meet increasing global demand for organic, antioxidant-rich foods.

Target Market & Competitive Edge

Czarna Malina targets health-conscious consumers, organic food enthusiasts, and dietary supplement users. The company's competitive positioning is based on:

• Scientific validation of black raspberry health benefits.
• High anthocyanin and ellagic acid content, making its products superior to conventional berries.
• 100% natural and organic production process.
• Sustainable farming and eco-friendly packaging solutions.

Its brand loyalty is reinforced by strong consumer education and collaborations with nutritionists and health professionals.

Certifications & Compliance

Czarna Malina holds multiple international certifications, ensuring compliance with global food safety and organic standards:

• PL-EKO-07 EU Organic Farming Certification.
• HACCP Certification for Food Safety Management.
• ISO 22000:2018 Certified.
• Certified Vegan & Gluten-Free Products.

These certifications enhance trust and credibility, making the brand a preferred choice among organic and health-conscious buyers.

Customer Testimonials & Market Recognition

Czarna Malina has received overwhelmingly positive feedback from customers and industry professionals:

“The best organic black raspberry products I’ve ever tried! The elixir is packed with antioxidants and tastes amazing.”
— Customer Review from Germany

“We introduced Czarna Malina’s dried black raspberries in our organic store, and they became a best-seller within weeks. Customers love their rich flavor and health benefits.”
— Organic Store Owner in France

The brand’s dedication to quality and authenticity has led to its strong market presence in the premium organic food sector.

Major Achievements & Industry Recognition

Czarna Malina has been recognized for its excellence in organic food production and innovation:

• Best Organic Superfood Award (2022).
• Top Exporter of Organic Raspberries in Poland (2023).
• Finalist in the European Natural Food Innovation Awards (2021).
• Featured in leading health magazines and nutrition blogs.

These achievements reinforce the company’s leadership in the organic food industry and its commitment to scientifically-backed nutrition.

Conclusion

With a strong foundation in organic farming, scientific research, and international market expansion, Czarna Malina continues to grow as a trusted name in functional foods and premium organic products. By focusing on sustainability, transparency, and the highest quality standards, the company remains at the forefront of the global superfood revolution.