About US Cranberries
US Cranberries represents the cranberry growers and processors of the United States, supporting the cultivation, promotion, and global distribution of cranberries. The organization plays a crucial role in advancing research, increasing awareness, and expanding market access for cranberries worldwide.
The United States is the largest producer of cranberries, contributing to over 60% of the world's total cranberry supply. US Cranberries collaborates with farmers, researchers, and industry leaders to ensure high-quality production while promoting the health benefits and culinary versatility of cranberries.
Core Business & Product Offerings
US Cranberries facilitates the global distribution and marketing of American cranberries, offering a variety of products, including:
- Fresh Cranberries – Sold in markets primarily during the fall season.
- Dried Cranberries – A popular ingredient in baked goods, cereals, and snack foods.
- Cranberry Juice & Concentrates – Used in beverages, cocktails, and functional health drinks.
- Cranberry Sauce – A staple in holiday meals and foodservice applications.
These products are cultivated using sustainable agricultural practices, ensuring high quality and consistent supply to both domestic and international markets.
Unique Selling Proposition (USP)
- Global Market Leader – The US dominates cranberry production, ensuring year-round availability.
- Nutritional & Health Benefits – Cranberries are rich in antioxidants, Vitamin C, and proanthocyanidins, known for urinary tract health benefits.
- Versatile Product Range – Suitable for beverages, bakery, confectionery, snacks, and functional foods.
- Sustainable Farming – Over 99% of cranberry farms are family-owned, ensuring eco-friendly agricultural practices.
- Strong International Presence – US Cranberries are exported to over 50 countries, including India, China, Japan, and European nations.
Market Position & Target Audience
US Cranberries primarily serves:
- Retail Consumers – People looking for natural superfoods and functional health products.
- Food & Beverage Manufacturers – Companies producing juices, snacks, bakery items, and supplements.
- Health & Nutrition Industry – Leveraging cranberry antioxidants and anti-inflammatory benefits for dietary supplements.
- Hospitality & Foodservice Industry – Restaurants and hotels incorporating cranberry-based sauces, dressings, and desserts.
Industry Growth & Market Insights
- The global cranberry market is valued at over $12 billion and is projected to grow at a CAGR of 6%.
- The United States produces over 370,000 metric tons of cranberries annually, led by Wisconsin, Massachusetts, and Oregon.
- Exports have seen a 20% year-over-year increase, with demand surging in Asia and the Middle East.
- Health-conscious consumers are driving demand for sugar-free cranberry products, boosting innovation in functional beverages and nutraceuticals.
Certifications & Compliance
US Cranberries ensures strict quality control and regulatory compliance, adhering to:
- USDA Certification for organic and conventional cranberry farming.
- FDA Regulations ensuring food safety standards.
- Non-GMO Certification confirming natural farming practices.
- HACCP & ISO 22000 Compliance for global food quality management.
Achievements & Industry Recognition
- Recognized as a leading superfood in the health and wellness industry.
- Cranberry-based research collaborations with universities and health institutions for medicinal properties.
- Major supplier for multinational brands, including Ocean Spray and major beverage manufacturers.
- Sustainable Farming Initiatives reducing carbon footprint and water consumption in cranberry production.
Future Roadmap & Expansion
US Cranberries aims to strengthen global distribution, consumer awareness, and product innovation with:
- Expanding presence in emerging markets, including India, China, and Latin America.
- Developing new cranberry-based health supplements, targeting functional beverages and sports nutrition.
- Investing in research to validate cranberry health benefits, including potential cardiovascular and gut health advantages.
- Strengthening sustainability initiatives, reducing environmental impact and improving farm-to-market efficiency.
With its strong agricultural legacy, commitment to sustainability, and focus on global market expansion, US Cranberries continues to be the leading force in cranberry production and promotion worldwide.
