Established in 1990 in Milan, Italy, Columbus Coffee is a leading coffee roaster, packager, and grinder. The company relocated to Bucharest, Romania, in 1992, operating under brands such as King, San Cristobal, Kenana, and Columbus. In 2001, Columbus expanded to the Middle East, setting up a roasting, packaging, and grinding facility in Syria, along with branches selling fresh coffee and cafes under the Columbus brand. The company introduced products like hot chocolate, cappuccino, and orchid, espresso, decaffeinated coffee, American coffee, and French coffee to the local market, exporting goods worldwide. Columbus's marketing strategy focuses on three main areas: marketing and Distributors of coffee and its derivatives, branches selling fresh coffee, and a chain of Columbus coffee shops.