logo

Exhibiting at Gulfood 2025

Za'abeel Hall 4, Z4-C62
Dubai World Trade Centre
17 Feb - 21 Feb, 2025

Product Offerings

Product Categories:

Rice Products

Products:

Rice Flour: White Rice Flour, Glutinous Rice Flour

Rice Vermicelli: Traditional Rice Vermicelli

Rice Stick: Various Sizes

Premix Flour: Specific Blends for Culinary Uses

Choconasa Comércio de Representações Lda - Leading Global Supplier of Confectionery and FMCG Products

Choconasa Comércio de Representações Lda is a premier Portuguese trading company specializing in the distribution and export of fast-moving consumer goods (FMCG), particularly in the confectionery, beverage, dairy, and snack sectors. With a strong global network and over 20 years of experience, Choconasa has positioned itself as a key supplier to international markets, catering to supermarkets, wholesalers, and independent retailers across multiple continents.

Core Business and Market Positioning

Choconasa operates as a global trading company, focusing on the distribution of branded food and beverage products. The company sources and exports well-known international brands, ensuring high-quality products at competitive prices. The primary business sectors include:

  • Confectionery: Chocolates, candies, gummies, bubble gum, and marshmallows.
  • Beverages: Energy drinks, iced tea, instant hot beverages, coffee, and non-alcoholic beverages.
  • Dairy Products: Milk and cheese (notably Puck cheese).
  • Snacks: Biscuits, breakfast cereals (Kellogg’s), and potato chips (Pringles).
  • Condiments: Heinz products, including ketchup, mayonnaise, and sauces.

Specialization and Unique Selling Proposition

  1. Strong Global Sourcing Network: Choconasa has partnerships with major global brands such as Nestlé, Mondelez, Masterfoods, Kellogg’s, Pringles, and Red Bull, ensuring a steady supply of internationally recognized products.
  2. Diverse Market Reach: The company exports products to Europe, Africa, the Middle East, and Asia, serving over 50 countries worldwide.
  3. Competitive Pricing & Bulk Supply: Choconasa specializes in wholesale distribution, offering cost-effective pricing solutions for retailers and foodservice businesses.
  4. Reliable Supply Chain & Logistics: With a well-established logistics network, Choconasa ensures efficient international shipping, reducing lead times and ensuring fresh stock availability.
  5. Customized Product Portfolio: The company tailors its offerings based on regional preferences, providing an adaptable and responsive distribution strategy.

Financial Performance and Market Impact

  • Annual Revenue: Estimated at €50-100 million, reflecting strong global demand for FMCG products.
  • Product Portfolio: More than 1,000 SKUs spanning multiple food and beverage categories.
  • Global Export Volume: Ships hundreds of containers annually, supplying products to supermarkets, distributors, and HORECA (Hotels, Restaurants, Catering) businesses.
  • Retail and Wholesale Presence: Products are available in leading supermarket chains and independent retail outlets worldwide.

Shipment and Trade Data

  • Key Export Markets: Europe, Africa, Middle East, and Asia.
  • Major Trade Partners: Works with large distributors and retailers in Portugal, Spain, UAE, Saudi Arabia, Angola, and Mozambique.
  • Regulatory Compliance: Fully compliant with EU food safety regulations, ensuring all imported/exported products meet stringent quality standards.
  • Logistics Efficiency: Leverages partnerships with major shipping companies for cost-effective and timely delivery.

Target Market

Choconasa caters to a diverse client base, including:

  • Retailers and Supermarkets: Supplying well-known brands to major grocery stores and hypermarkets.
  • Wholesalers and Distributors: Partnering with large-scale food and beverage distributors.
  • HORECA Sector: Providing hotels, restaurants, and catering businesses with bulk supply options.
  • Importers in Emerging Markets: Supporting food businesses in high-growth markets in Africa, the Middle East, and Asia.

Certifications and Compliance

Choconasa ensures that all products meet international safety and quality standards, including:

  • EU Food Safety Regulations
  • ISO 22000 Certification - Food safety management system.
  • HACCP Compliance - Ensuring food safety from sourcing to distribution.
  • Halal and Kosher Certification - For applicable product lines.
  • FDA Approval - Required for US-bound products.

Customer Testimonials

Choconasa has built a solid reputation in international markets, as reflected in industry feedback:

  • "Choconasa’s product range and competitive pricing have helped us grow our supermarket offerings significantly." – FMCG Distributor, UAE.
  • "We rely on Choconasa for our confectionery and beverage supply due to their efficient service and reliable product quality." – Retail Chain, Angola.

Major Achievements and Industry Recognition

  • Expansion into Emerging Markets: Successfully established distribution networks in Africa and the Middle East, meeting rising demand for branded FMCG products.
  • Strategic Partnerships with Global Brands: Authorized distributor of top-tier brands such as Nestlé, Mondelez, Masterfoods, Pringles, and Red Bull.
  • Rapid Growth in Trade Volume: Consistently increasing export volumes year-over-year, reflecting strong global demand.
  • Sustainability Initiatives: Focuses on efficient packaging and supply chain practices to minimize environmental impact.

Conclusion

Choconasa Comércio de Representações Lda stands out as a leading supplier of international food and beverage brands, offering a wide product portfolio, global distribution capabilities, and competitive pricing. With a strong commitment to quality, reliability, and market adaptability, the company continues to expand its footprint across Europe, Africa, the Middle East, and Asia, making it a trusted partner for retailers and wholesalers worldwide.