Exhibiting at Foodex Japan 2025

Central Vista (M) Sdn Bhd: A Leading Snack Manufacturer in Malaysia

Central Vista (M) Sdn Bhd is a Malaysian-based snack food manufacturer and distributor, specializing in corn snacks, marshmallows, and other confectionery products. Headquartered in Johor Bahru, Malaysia, the company has gained recognition for its high-quality snack products, serving both domestic and international markets.

Commitment to Quality and Innovation

With years of experience in the snack food industry, Central Vista (M) Sdn Bhd has built a strong reputation for innovation, food safety, and product quality. The company focuses on delivering delicious, high-quality snacks that cater to consumers of all ages.

The company's production facilities adhere to strict food safety standards, ensuring that all products meet international quality certifications.

Product Portfolio: Diverse Range of Snacks

Central Vista (M) Sdn Bhd offers a variety of snack products, ranging from crispy corn snacks to soft marshmallow treats.

1. Corn Snacks

• Big Top – Crispy, puffed corn sticks, lightly seasoned for a classic crunch.
• The Original Bin Bin – A well-loved corn snack, offering a light and airy texture.
• Mega Ring – Ring-shaped, savory corn snacks, perfect for on-the-go munching.

2. Marshmallows

• Ice-Cream Marshmallow – Soft and chewy marshmallow treats, crafted to mimic the taste of classic ice cream flavors.

Global Market Reach

Central Vista (M) Sdn Bhd has successfully expanded beyond Malaysia, distributing its products across multiple international markets. The company has established strong distribution networks across:

• Southeast Asia – Malaysia, Singapore, Thailand, Indonesia, Vietnam.
• East Asia – China, Japan, South Korea.
• Middle East – Exporting to Gulf Cooperation Council (GCC) countries.
• North America & Europe – Supplying selected retailers.

Commitment to Food Safety and Certifications

Central Vista (M) Sdn Bhd ensures strict compliance with global food safety regulations, holding key industry certifications:

• HACCP (Hazard Analysis and Critical Control Points) – Ensuring safe food production.
• ISO 22000 Certification – Guaranteeing food safety management compliance.
• Halal Certification – Catering to Muslim consumers worldwide.
• GMP (Good Manufacturing Practices) – Following high-quality production standards.

Financial Growth and Expansion

With the growing demand for snack foods in the global market, Central Vista (M) Sdn Bhd has experienced steady financial growth, driven by:

• Expanding international distribution, particularly in Southeast Asia and the Middle East.
• Increasing production capacity to meet rising global demand.
• Continuous product innovation, launching new flavors and snack varieties.

Target Market and Customer Base

Central Vista (M) Sdn Bhd serves a diverse consumer base, including:

• Retail consumers – Children, teenagers, and adults looking for delicious snack options.
• Supermarkets and convenience stores – Stocking a variety of ready-to-eat snacks.
• Food distributors and wholesalers – Supplying products to various international markets.
• Online retailers and e-commerce platforms – Expanding reach through direct-to-consumer sales.

Customer Testimonials

The company’s snack products have been well-received in various markets, with customers praising their taste, texture, and quality:

"Big Top corn sticks are my favorite! Crunchy, light, and perfect for snacking anytime." – Consumer Review

"The Ice-Cream Marshmallow is a unique and fun treat. My kids absolutely love it!" – Retail Customer

Future Growth and Expansion Plans

Central Vista (M) Sdn Bhd aims to further expand its global footprint by:

• Strengthening distribution networks in new regions, including Europe and North America.
• Developing new product lines, focusing on healthier snack alternatives.
• Enhancing brand visibility through strategic marketing initiatives.
• Investing in sustainable packaging solutions to reduce its environmental impact.

Conclusion

With a commitment to quality, food safety, and innovation, Central Vista (M) Sdn Bhd continues to grow its presence in the snack food industry. By expanding its product range, increasing global distribution, and focusing on consumer-driven innovation, the company remains a key player in the international snack market.